Are you a football fan? Well, even if you’re not, most people around the world are, which leads us to the main point – discussions about the 2022 FIFA World Cup. 2022 has so far been a year filled with all sorts of surprises, effectively marking the 1st time that people have been really ‘free’ in the last 2 years of the pandemic. As such, major events like the World Cup create huge buzz online, and with a few weeks of competition left, the tournament stands to be an even bigger focus as we all head into the Christmas season. 

Goal!

On Twitter, major sports events like the Super Bowl and the NBA finals make for excellent engagement and marketing avenues; the World Cup is no exception. Being an event viewed by hundreds of thousands and even potentially millions around the globe, the World Cup provides a massive opportunity for linkages and tie-in promotions. Of course, not all brands will get it right, with some even forcing their way in, only to end up looking tacky and wasting tens of thousands of ad dollars for a botched campaign. Regardless, there are clever ways you can connect your promotions to the broader hype, which could just take your marketing up a notch.

As deduced, Twitter is where it’s at if you’re looking for World Cup discussions, though there are concerns that such additional load might crash its servers. After all, removing around 65% of your workforce will put extra strain on the system, which isn’t the brightest move just before a major global event. For some miraculous reason, Twitter’s systems are able to hold and Tweets are still flowing. Based on recent Twitter data, it’s still seeing huge engagement around the event, despite the recent blows the app and its reputation have taken. 

There’s still time left to make something out of World Cup discussions. These latest stats from Twitter should help shed light on what else you might be able to take advantage of.

  • Affectionately nicknamed the ‘Home of Soccer’, Twitter is the top-performing platform for video views on the US vs England match (429k).

  • Amassed 31 billion impressions since the tournament kicked off under the Hashtag #WC2022. 

  • Views on #WC2022 video Tweets have increased by 10x since the event started. 

The Wrap

Part of the last section of stats includes the most popular Hashtags mentioned throughout the event, with #fifaworldcup being at the top globally. Case and point, Twitter is no slouch when it comes to major international sports events, and for a sport as big as football, you can bet that reception and engagement on the topic will equally be as large, if not bigger. Looking to scale your efforts at the last minute? It’s not too late to do that on Twitter, at least if you don’t mind riding on the whole World Cup trend. It’s certainly a good (and wise) decision to kickstart December off.

Sources 

http://bit.ly/3ATYub6