Marking the celebration of International Emoji Day, Instagram and Twitter have shared some new emoji usage insights, which could help you think about how you can further maximize emoji use. Let’s face it, almost all of us use emojis. In some way or form, people use emojis, with usage rising every year.

High-Level Emoji-nation 

Instagram decided to go with sports for its share of Emoji Day insights, with the most popular Sports Emojis in the app based on usage in different regions. Above it all, ‘Soccer’ comes out on top, suggesting that an app’s visual nature also contributes to which emojis are most used in each region.

Panning over to Twitter, its Business Handle has shared its own display of most used emojis. It’s interesting to consider which emojis are your ‘most used’ personally and what that says about your presence. Meanwhile, Twitter also has the advantage of being able to extract this data into a word cloud, which isn’t easy without API access. Nevertheless, you‘re at least bound to know which emojis you personally use the most.

In general, the most used emojis within Tweets are the ‘Crying’, ‘Laughing While Crying’, and ‘Concerned’ faces. Though these are more on the somber side of things, these trends shifted over the last year, with the pandemic causing a change in general sentiment. If you want a more specific perspective, then take a look at this infographic. It might be a lot to take in, but this, by far, is probably the most comprehensive ‘World Map’ for emoji usage.

Lastly, adding a little bit of extra insight, Emojipedia has also awarded its 2022 World Emoji Awards:

  • Most Popular New Emoji – ‘Heart on Fire’; This emoji just came out in 2020.

  • Most Anticipated Emoji – ‘Melting Face’; This emoji is what users are most looking forward to using.

  • Most 2021 Emoji – ‘Syringe’; This emoji was the most representative/symbolic for 2021.

  • Lifetime Achievement – ‘Loudly Crying Face’; The most used emoji of all time.

The Wrap

It’s interesting to note which emojis are most used and how consistently they’ve appeared on similar lists. Either way, the end-point here is that emoji use continues to rise and though certain applications don’t warrant ‘excessive’ use of these special text characters, their social impact has proven to be massive. If you’ve not considered using emojis in any of your content or social posts, then you might want to start doing so. Hopefully, these insights contribute to your approach, allowing you to make the most out of what emojis have to offer ✌️.

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Sources

https://bit.ly/3cqmp8I