Just last month Twitter had showcased its initial integration of NFT icons. With many other platforms showing interest in incorporating NFT elements, Twitter has finally shared new insight as to its in-development NFT showcase process. Upon completion, Twitter users will be able to share their NFTs with direct connection as to the ownership status of each.
An example posted by Twitter Engineer Ethan Sutin showcases how the new NFT display process enables users to connect their NFT details directly into their image feed, enabling profile visitors to view them while also providing assurance of ownership. All of this is of course given added weight by the rise of the NFT movement.
It’s quite an ongoing thing really, and to best get into the loop, it’s recommended that you at least get acquainted with the whole concept of NFT, which, luckily for you, we happen to have a crash course on. The underlying concept is pretty easy to grasp, but when you take into account the real-world application, it’s very jarring, at least for some, to learn that people ‘invest’ hundreds of thousands of dollars into what are essentially considered ‘Digital Art Pieces’.
If we were to go in-depth, some may find it difficult to wrap their heads around what exactly NFTs are and how they can command such ridiculous prices, with the NFT piece named “EVERYDAYS: The First 5000 Days” by the artist ‘Beeple’ being crowned as the most expensive NFT and 3rd most expensive artwork by a living artist ever sold at $63.9 million. When it comes to NFT, the basic premise that drives their price is that they are unique, on-of-a-kind assets that impart a feeling of exclusivity. In short, they’re rare pieces of art that give you humorous levels of bragging rights.
Twitter’s case may not be all that different from say YouTube’s, or TikTok’s for that matter. The main difference is not what these platforms will offer; NFT will be NFT regardless of where they’re marketed; but rather how NFTs are integrated and given context. In that regard, Twitter’s NFT display can help provide additional details so as to fully illustrate the value of each piece as well as maintain transparency regarding who has full ownership. In a broader marketing sense, this element also bolsters the commerce-based collaboration between Twitter and the various NFT artists that would have their work featured. This type of partnership would ensure that the artists get paid, with Twitter providing monitoring support to ward off would-be fakers and opportunists.
The Wrap
The NFT movement is one that is gradually taking over social media. Replacing real-life profile images are cartoonish stills or psychedelic gifs that, for some reason, simply make people want to collect more. Such potential is the same reason why platforms should look into NFTs more and how they can efficiently integrate these digital assets to improve engagement and glean more insight as to how they can prepare to capitalize on the emergence of what is possibly a new art shift.
As more people, more companies, and even some big name-brands get into NFTs, it’s really just a matter of time before we start seeing them as part of regular interaction. With the emergence of higher forms of AR and VR connectivity, it’s also very likely that NFTs will transcend their current forms and evolve into more intricate digital pieces, further driving ‘investments’ and commanding even higher prices.
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