What does TikTok look like for 2023? A fine question indeed. TikTok has been almost everything throughout the last two years, from a budding Social Media app to an automobile and Real Estate sales portal; TikTok’s pretty much touched all of the major fields you would want as a business networking platform. TikTok is the new entertainment capital and currently the most popular app, so, if you’re looking to get a good jump during the start of 2023, then TikTok is one of the best places to be.

The University of TikTok

If you want to one-up your marketing game for next year, then this just might help – TikTok just announced the Fall Semester curriculum of its Creative Agency Partnerships (CAP) University program, with the goal of teaching agency creatives ‘how to show up on the platform’. Check out this teaser for a little more of an idea of what we’re talking about.   

If you’ve watched the video, you’ll see that CAP University wants to provide users with in-depth insight and training for marketers and ad partners, not only helping them to maximize platform use but also improving their own personal proficiencies. The initiative was first launched back in April and offered only an initial trial run. Now, TikTok has cranked up its lesson plan for the next phase. 

The most significant addition, in that regard, is ‘Content to Cart,’ which explores and, at the same time, furthers the potential of eCommerce in the app, via its evolving set of product and shopping showcase tools. For the longest time, TikTok has been touting (or trying to) social commerce, attempting to ride the waves of growth that its Chinese sister app, Douyin, has established within Eastern markets. 

Monetization remains an important goal for TikTok. It has already seen huge success on this front with Douyin, which TikTok is hoping to further integrate over the next year as part of its bigger push to expand user behaviors and maximize revenue and creator monetization opportunities, hopefully closing the gap a bit between itself and YouTube, which remains to be its hardest competitor. 

The Wrap

This might just be an important addition to the CAP University curriculum, both for TikTok and participants. If TikTok is successful in persuading more brands to think about their online sales opportunities, that could help direct more action and interest toward generating more consumer interest in shopping. The main drawback right now is that this isn’t open to all users just yet, so agency personnel looking to increase their TikTok knowledge stand to gain quite a bit by simply checking these out. 

Sources 

https://bit.ly/3Hcr8bj