Very few start out big and are successful. Most that achieve monumental success often have to travel the long road and start from humble beginnings. Some would consider Small-and-Medium-Businesses (SMBs) as the “hidden” backbone of the economy. In fact, as market research suggests, around 90% of the total business population is represented by SMBs (or Small-and-Medium-Sized Enterprises (SMEs) as the World Trade Organization calls them).
Several social media entities have already recognized the crucial role that SMBs play in the grander economic scheme and, as such, have developed new processes to better integrate their services in assistance to the growth efforts of SMBs. TikTok is one such company and, as per its latest initiative, is looking to encourage small businesses to make use of its platform.
Starting “Small”
Part of their recent releases of what can only be considered as ‘Guide’ materials, TikTok has now come up with what they call ‘Small Wins’ – a new initiative that showcases various ways on how SMBs use TikTok clips in order to connect with a wider audience. For a better picture of what this looks like, check out this video on TikTok For Business’ YouTube channel.
TikTok explains:
“Through a series of videos featuring small businesses from across the globe, Small Wins aims to highlight TikTok’s value to small businesses, educate them on how to use TikTok to grow, and demonstrate how small businesses are turning “small wins” into big success on the platform. From the bakery owner who turned 3,000 followers into two million, to the candlemaker who went viral without even trying, small businesses of all kinds are showing that on TikTok, small does win.”
‘Small Wins’, therefore, is a video series that features various SMBs and highlights how they make use of TikTok for their marketing, while simultaneously sharing some creative tips and tricks. In the most basic sense, it’ a series that features SMBs teaching other SMBs how they can be more effective (and hopefully more successful) through TikTok-brand marketing.
Here’s another video showcasing TikTok’s creative tools.
So far, the series features 21 videos, with each video aiming to guide viewers towards creating their own TikTok campaigns and to start a business account in order to get access to additional business features.
The Wrap
Since TikTok is in the process of maximizing its business potential, their overarching focus is to get more advertisers to actually spend money on the platform, which should be relatively easy given TikTok’s astronomical growth. What’s more, the key trends and cultures seemingly prolific on TikTok are more suited towards SMB marketing styles, requiring less overall resources and technical expertise, yet still able to produce commendable results.
With many regions re-opening up in the wake of the pandemic, a lot are now wondering how they can build their own TikTok presence. The platform’s red-carpet fame and relevant achievements have enabled TikTok to benefit from massively-increased traction, exposure, and reception, making it just as viable an SMB channel as those that have long-standing, established foundations.
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