Planning a year’s worth of content in advance is no easy task; however, it does give you the best opportunity to tap into key dates and events that could do wonders for your brand and product promotions. This should help – TikTok just published a new 2023 calendar overview, which highlights a range of key celebrations and events happening in each quarter and could help you map out a better approach to your planning.

Marketing By Date

TikTok has also included some tips to help you along the way, along with a campaign planner segment to better manage your tie-in initiatives. It could be worth keeping a copy or two. Meanwhile, TikTok also shared more in-depth planning pointers, which you can check out here.

Here are some of the notables.

First, TikTok opens with how you can use its new marketing calendar, in which it drops three major steps:

  • Prioritizing.

  • Planning A Few Months Ahead.

  • Launch Early.

Next, the overview breaks down each of this year’s quarters with a detailed overview of each month and the notable events during them. Since we’re on the topic of major monthly happenings, this January also introduces the Lunar (Chinese) New Year. If you have a significant amount of your audience in Asia, then a Lunar New Year-aligned tie-in or campaign should reward you with commendable engagement.

If you were able to get the gist just from the single example above, then you already understand the whole calendar. The trend continues for each month, with TikTok’s guide marking the most relevant and widely-celebrated occasions that could offer you the greatest boost in both reach and traffic. There are plenty of other smaller holidays besides the ones mentioned, so there are more opportunities to further shape your brand and distinguish your offers.

Marketing is all about defining who you and your brand are; the more that you can define yourself and establish that key connection with your target audience, then the more your brand grows. Every tie-in and every seasonal activation or campaign that you launch is an opportunity that helps build your brand, which also happens to be a critical element to succeeding on social media.

The Wrap

Though these dates and events are universal, creating a marketing plan that revolves around TikTok’s mechanics is the most logical way to go. After all, TikTok was the one that gave you the data in the first place. Don’t mind the shakiness that currently circles the app; if you mean to improve your TikTok marketing in 2023, then this overview is worth checking out.

Sources

http://bit.ly/3GZOOOu