How into TikTok are you that you just can’t seem to get enough of it? Bet you that if it weren’t against driving laws, a lot of people would be watching TikToks while cruising down roads right now. In what would likely be completely random, and somewhat surprising, news, TikTok had recently announced that it has a new partnership with none other than automobile legend Mercedes Benz, which will see TikTok content directly integrated into the ‘superscreen’ of their new E-Class car.

As per TikTok:

“From passing time waiting while stationary in your vehicle to simply enjoying a moment to yourself while your car is at rest, before heading into your destination, TikTok will be your new favorite activity when parked, delivering you a stream of videos tailored just for you. Passengers can get in on the fun too! The two screens in the vehicle run independently, so both the driver and passenger can log in to their own accounts and For You feeds.”

Flex Those Wheels

For a bit of context, the Mercedes E-class line of vehicles very rarely dips under $50,000 for the most economic model. You don’t have to worry about TikTok causing multiple vehicular manslaughters since image transmission won’t be active so long as the vehicle is in motion. The partnership aims to bring TikTok to more users through another means, with the platform fed directly into the in-car displays, providing direct entertainment.

“From movie theaters to airplanes to billboards, we are excited to offer people new and exciting ways to experience the entertainment, joy, and creativity of TikTok. This collaboration with Mercedes-Benz is an important step forward in our mission to bring the TikTok experience to new screens, venues, and audiences.”

Does anyone actually need this? We don’t know and considering the price of Benz’s E-Class. We can’t say 100% that it’ll help reach TikTok’s target audience. Maybe TikTok was really aiming at a higher demographic anyway? We can’t say for certain, but let’s say that they did – if so, then this decision makes a little bit more sense, but even targeting such an exclusive audience segment as those within the A to B income brackets will, at best, add only a couple thousands of new sign-ups, if they get lucky.

The Wrap

Either way, it’s another option and another way for TikTok to attempt to become a bigger element in the broader media sphere. To its credit, TikTok, surprisingly, proved to be a good marketing channel that helped boost automobile sales back in 2021, so this isn’t a completely random integration. If your content revolves mainly around cars, then this update could prove to be a valuable consideration for your future planning.

Sources

http://bit.ly/3IY2Xhs