As a testament to TikTok’s near gluttonous amounts of influence and popularity, the platform has some exciting news that has something to do with its latest major 2022 collaborative project – TikTok is partnering up with video content provider Atmosphere! The deal will see Atmosphere supply TikTok curated content on TV in restaurants, gyms, and other establishments, providing additional exposure for TikTok creators.
TikTok Forces Combine
First reported by TechCrunch, Atmosphere provides licensed and curated video content for commercial venues. Among their clients have been big fast food brands such as Taco Bell, Burger King, and even the hotel line, Westin. Based on this teaser, Atmosphere repurposes content from a range of other platforms, including YouTube, adding in its soundtrack, essentially creating a stream of music videos that lead back to the original platform.
As Atmosphere explains:
“In a first-of-its-kind partnership with TikTok, Atmosphere’s expert team of content editors will curate tens-of-thousands of TikTok’s uniquely entertaining and amusing videos to create a channel exclusively built for out-of-home viewing. Working closely together to replicate the same viewer experience that has made TikTok one of the fastest-growing entertainment platforms, the two companies have developed a channel that provides viewers with an experience that’s distinctly TikTok.”
Given TikTok’s rising popularity, the partnership makes sense. Just think of the many venues and establishments that will take on this new TikTok channel to keep their customers entertained.
Atmosphere claims that it was able to double its business footprint over the last year, with its content supposedly being used across 19,000 venues worldwide. Cumulatively, Atmosphere reports that it’s able to reach more than 20 million unique visitors per month, which, if it is true, would provide TikTok with yet another massive boost in terms of reach and awareness.
Such a significant augment in promotion would also likely lead to equally significant exposure for TikTok creators, with the partnership facilitating more opportunities for creators to build their presence through the creation of various TikToks, with each user’s handle being included in the video display. Though it won’t likely be a major contributor to their success, the opportunity to nab even more confluence points and be featured in more places is just too good to pass up.
The Wrap
Added exposure isn’t the only thing TikTok is after through this partnership. The deal will also engrain TikTok as a key entertainment channel, essentially speaking up for its growing presence in broader social media. If you take monetization and raw technical capability out of the picture, then TikTok, even with its juvenile age compared to the other major social platforms in the space, stands to be a true giant even against the likes of Facebook and Instagram. If young people would be the basis, then TikTok is definitely in the lead in the whole social media fame race.
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