It seems that TikTok has also decided to jump on the Generative AI train, with its latest efforts having it look to integrate its own set of generative AI tools, with a new profile image generator currently in testing in the app. Que this example from Matt ‘Da One’ Navarra. It seems that TikTok is developing a new process that would allow users to create their own custom AI-generated profile images in-stream.
Generative TikToks Soon?
TikTok’s generative avatar process requires users to upload between 3 and 10 photos of themselves, from which the app’s system can then generate a range of variations and styles of avatar images. The process walks you through how to upload your selfie images, including notes on how TikTok will use, and delete, any pictures that you send it.
One particularly interesting note within this text is the reference to ‘Plus’, which, as noted by Navarra, could be a coming subscription offer from TikTok, along the same lines as Snapchat+. It’s not clear just yet that this is where TikTok’s headed, but it could be another revenue pathway for the app, if, say, Snapchat, it can get its add-on offerings right, and provide functional tools like this that users will pay for.
Because, in this case, many TikTok users are probably already paying for similar generative AI tools, with various apps emerging in recent months which provide custom profile images like this. That seems like an easy market segment for TikTok to hone in on, which could allow it to kick off its own AI ambitions and processes within the app.
Given the rising popularity of generative AI tools, led by the likes of ChatGPT, every Social Media platform is looking at how they can incorporate such into their features, with LinkedIn and Snapchat already providing assistive elements built on OpenAI’s tools. Meta’s also reportedly enamored with the potential of generative AI tools, while Twitter’s also developing its own ChatGPT-like system, overseen by none other than Elon Musk himself.
TikTok already incorporates generative AI elements within its Effects House tools, while parent company ByteDance is experimenting with text-to-video translation with its ‘MagicVideo’ project.
The Wrap
Given the work already underway at the company, it’s not all too surprising to see TikTok merging generative AI elements into the app, but here’s what will be interesting – if all of these newer elements are actually part of a broader subscription offer. If so, what other AI tools could TikTok include in the package? What about price points? TikTok has been real quiet about what it has cooking up in its kitchen and when it’ll actually release, but public beta testing does smell like it’s around the corner.
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