Want to improve your TikTok marketing approach? You should be! Partnering with established creators can be a great way to level up your efforts. To help out with this, TikTok has published a new 25-page guide on working with TikTok creators, which includes notes on how to connect with them, the various tools and options available for campaign creation, and case study examples to glean more insight on how other brands have seen success through collaboration efforts.
Marketing on TikTok Marketing
Before we begin, you can access and download the full guide here. So, without further distractions, let’s go over some of the key points, shall we?
To start, the guide provides several insights on the benefits of working with TikTok creators, including stats on effectiveness and response when aligned with established users. TikTok notes that creators are ‘redefining influence’, with 71% of users saying that they were motivated into making a purchase.
There are also more specific ways on how creators help improve campaign performance, with TikTok providing a comparative summary pitting content with featured creators vs those without. The scores came out in favor of content with featured creators at 65%, 91%, and 83% higher averages respectively, for 2-second and 6-second videos respectively, with the last one corresponding to an increased engagement rate. Those marketing on TikTok can also enjoy 27% more ad recall if going into collaborations with featured creators.
The guide also has a thing or two to say about content approach, improving your understanding of what works, even when working with established creators. This section of the guide focuses on teaching you key visual elements to try and incorporate as much as you can.
Oh, and let’s not forget about the existing creator connection tools that include TikTok’s Creator Marketplace – its proprietary hub for showcasing creative talent.
Lastly, TikTok also shared a range of notes and case studies, complete with full rundowns on how other brands successfully made use of TikTok creator partnerships to improve their campaign performance.
The Wrap
These are certainly some useful notes and insights, which would be well worth considering in your approach if you’re particular about TikTok marketing. With TikTok set to surpass 1.5 billion users by year’s end, it does look rather quite possible that TikTok will surpass Instagram as the second biggest social app. Opportunities for more brand connections and promotion do seem fairly numerous, making this one of the most exciting and best, if not THE best time to be on TikTok.
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