May isn’t only the month of Mother’s Day but is also Asian and Pacific Islander Heritage Month. On that note, TikTok has announced a new line-up of special event programming, as well as a showcase of top API creators, to help promote and share the event with its user community.
Peeps of The Pacific Islands
To start, TikTok will be running a range of themed live-stream events throughout the month, showcasing API artists, dancers, musicians, and more. Keep in mind that this event will highlight ethnic creators, allowing for more exposure. As TikTok explains:
“Our #APIFamily live series will celebrate the rich cultural heritage and incredible impact of the API community. Throughout the month of May, we will also spotlight a diverse collective of API-owned SMBs who are using TikTok to celebrate API heritage and uniquely grow their businesses.”
TikTok will also highlight API musicians, with genre playlists to be boosted in the app.
“Our sounds page will feature special guest playlists from Keshi and mxmtoon, as well as genre, playlists for Hip-Hop, K-Pop, Indie, #SouthAsian sounds, and more! Follow @MusicOnTikTok to tune into our ongoing social programming, set to feature artists Tyler Shaw, Thuy, and others!”
TikTok’s also launched its first-ever ‘API Visionary Voices’ group, which will see it promote a range of influential users from the API community throughout the month. To be fair, these users need a bit more extra screen time, since APIs are more on the technical side, the real amount of effort they put into their content needs a little extra appreciation – something that this push hopefully brings about. As TikTok puts it:
“Our 2023 TikTok API Visionary Voices list honors 15 visionary API creatives, business owners, and culture changemakers who are making a positive impact on TikTok and beyond. These innovative creators use their platforms to celebrate, honor, and continue shaping the legacy of API heritage. This year’s honorees are recognized across three categories: Creators, Industry Disruptors, and Small Business Owners.”
The Wrap
One thing that we should all applaud TikTok for is how it continues to highlight community engagement and celebrations, as part of its broader push to better ingratiate itself with different segments, while also seeking to increase its connective value to more groups, potentially making it harder to ban as an indirect result. It’s a bit of a stretch, but what’s more important, and good to see, is how TikTok promotes more community celebrations and events, recognizing the cultural contributions of all users.
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