Taking another step forward in its quest to expand its eCommerce opportunities, TikTok has just launched a new, video-aligned platform training course for marketers, which was designed to provide insights and tips on how they can best make use of the platform for brand development and promotion.
Aptly named ‘TikTok Tactics’, the new course not only rolls off the tongue but also serves as a best-practice guide to TikTok advertising, presented in a format that’s easily understood and followed. The new course provides a range of lessons that discuss attribution, targeting, creative best practices, and more.
You can sign up for the course here. It focuses on four key elements: Attribution, Bidding & Targeting, Catalogue, and Creative.
Charting Course
As is standard for TikTok, each course segment includes an overview, but this time in video, as opposed to the standard text definition. Depending on where you’re currently at in your chosen marketing program, each segment will eventually point at three varying approaches, which you can then select by preference.
For example, let’s take a look at the Attribution segment. For the Attribution element, TikTok notes that beginners with limited development resources should start with the standard website pixel, helping them track user response data for use in future campaigns. On the other hand, more advanced marketers can proceed to pixel development mode and API integration to get access to advanced tracking.
Fortunately, each element follows the same progression, outlining how it can contribute to your overall TikTok marketing strategy while noting how you can ‘level up’ each segment relative to where you are in your process.
It’s certainly an interesting approach to development, with the platform looking to gamify the progress of your TikTok marketing efforts, having you put more reliance into its tools the further you make it along each course. To exemplify, let’s take a look at the ‘Creative’ element. The three-step progression on this element takes you from personal asset utilization to creator partnerships via the Creator Marketplace. While the advance is logical, scaling efforts with your personal platform growth, it also places more emphasis on using TikTok’s tools and features, essentially helping its company by bringing more ad dollars to its creator ecosystem.
The Wrap
By no means are we saying that this is a ‘Cash Grab’, but more TikTok’s way of boosting its own products and services. Most of the time, you wouldn’t even need to make use of TikTok’s tools, at least not in a way that portrays them as being necessary to achieve progress with your TikTok marketing. However, they do make the process more intuitive and manageable, which kind of justifies the setup.
In the end, these basic overviews do connect you to more information regarding the four key elements, providing more specific outlines for you to level up your on-platform marketing over time. TikTok has also included this 19-page guidebook to help users with their planning and implementation.
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