TikTok is again looking to make the lives of marketers a bit easier on its platform by introducing a new season of its ‘Made for TikTok’ ad tips series. For a little more context, check out this announcement trailer. Since TikTok is currently exploring opportunities to improve its revenue generation, a journey beyond the mere consumption and distribution of short-form clips might just help yield some delightful discoveries.
Season 2
The first season of Made for TikTok was released last year and featured director and creator David Ma sharing a range of tips and tricks to help you maximize your TikTok performance. The second season decided to take a different approach, which, according to TikTok, is:
“For the second installment of Made for TikTok, we built a late-night talk show complete with interviews and comedy sketches, featuring a unique group of creators who all happen to work with brands professionally. Hosted by copywriter and TikTok creator Shannon Fiedler, our goal for this series was to help advertisers create TikTok-first strategies, with guidance from experts who speak the language of the creative ad industry.”
Made for TikTok’s newest season will feature interviews with those in the ad agency sector, as well as creators who’ve built audiences on TikTok and share the lessons they learned when it comes to maximizing in-app connection and engagement. A rather similar approach to the use of increasingly popular podcasts, but with a slight twist.
Of course, every other brand is currently trying to find a way into TikTok, what with the app’s continuous growth and all. TikTok, despite its ‘juvenile’ age, has already been able to drive major shifts in content consumption behaviors, making it the definitive leader in the space, as well as being the most popular app in the world. TikTok is expected to hit 1.5 billion users this year, while short-form video has become the fastest-growing content format on both YouTube and Instagram. Any lessons learned on TikTok would most likely be universal, to some degree.
Since it has proven difficult to monetize short-form content, TikTok can really go all the way to continuously expand the maximum duration of clips. As it stands, a 10-minute TikTok is already leagues away from its core content format, deviating any further might cause the platform to lose touch with its roots. As such, exploring commerce opportunities other than just the creation of TikToks could end up boosting the platform further up, making it a more versatile and all-around contender.
The Wrap
If you’re looking to optimize and further build out your TikTok strategy, then it’s worth taking the time to tune in. Each episode is under five minutes long, making them quite easy to binge and digest. Even if you feel confident knowing that it’s in the app, there are always a few pointers and notes tucked away somewhere that can help you get thinking, if not inspire you to action. Does it help if we mention that THE Emily Zugay somewhat endorses it?
To have an easier time checking out the episodes, click here.
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