This update is rather timely and could prove beneficial in your TikTok marketing process. TikTok has launched a new interactive insights platform that enables users to utilize a range of filters to discover key data points in their target market/s.
TikTok Getting Analytical
Before anything else, you can check out the new platform here. We recommend giving it a visit to at least familiarize yourself with the new layout and some of the features. Trust us, early knowledge will help you out greatly later on. As noted, the platform offers a range of filters that allow you to hone in on your audience, learning more about key aspects. There’s a range of data filtering tools to choose from, including location, demographics, date, industry verticals, and more.
For example, if you wanted to know what key trends are among TikTok users in the US during Christmas, you’d likely come across data highlights about the most recommended gift categories and holiday-specific purchase statistics. It’s an ‘interactive’ tool, not a statistical compilation program, meaning that data isn’t updated in real-time, but over time as its database is fed with more information to analyze.
It’s similar to Facebook’s interactive insights tool, which it surprisingly shares a name with. Facebook’s version, which is worth its own visit, is designed to give you a more customized perspective on key audience data points, as opposed to more generalized studies and whitepapers that may not all be aligned with your current needs or objectives.
Insights tell you something about what’s currently going on with your target market, as well as how well or how lacking your currently employed methods are working. The information provided by the tool could help guide your strategic approach and inform your choices. The main drawback right now is that TikTok’s insight database is still a bit shallow, so a lot of the same data points may show up in several categories, meaning that results may not be as specific as you would like. Still, the data presented does relate to each element, providing more perspective on what’s happening in the app.
With TikTok currently being the app of the moment, marketers and advertisers are indeed looking for more ways to tap into trending discussions, further building their presence via TikTok clips.
The Wrap
Since the tool is new, we have very little information on it specifically. If you want to know how it would likely behave and what other core benefits you can reap from it, then it’d be best to analyze similar tools held by its competition, especially that of Facebook. Either way, it’s definitely worth a check. Who knows, you might just end up discovering something big, in which TikTok and the rest of its user base might be indebted to you; it may be wishful thinking, but probability is probability.
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