Despite all of the commotion it’s handling on the political side, TikTok is trying to keep things together when it comes to its operations, even recently announcing a new range of activations to celebrate International Women’s Day and Women’s History Month. These new initiatives aim to highlight a range of female creators who are ‘making a positive impact on the global TikTok community’.
Go Girl!
As explained by music superstar Shania Twain, one element of TikTok’s Women’s History Month activation will see users contributing song covers to celebrate their favorite female artists. At the same time, TikTok also looks to highlight all-female playlists, celebrating inspirational women musicians that have led the way for the industry.
TikTok’s also looking to showcase a range of female creators under the #WomenWhoWill tag. As TikTok puts it:
“This year’s International Women’s Day theme is #EmbraceEquity, calling for everyone to actively support and embrace equity by challenging gender stereotypes and discrimination. Our in-app programming will feature more than 20 diverse women-identifying creators and women-owned businesses who have made a significant impact both on and off the platform.”
Throughout the month, TikTok will also broadcast a range of new #WomenofTikTok in-app programming, showcasing creators, women-owned businesses, and non-profit organizations that are making a significant impact. TikTok will also be hosting a ‘Girls Room’ live stream, featuring notable and inspiring names from fashion, fitness, and more.
Lastly, TikTok is also running a series of in-real-life ‘Women Who Will’ community events in various cities across the US.
The Wrap
One thing good about TikTok is how it continues to develop new ways to celebrate its user communities and build connections with its audience, which could end up being critically important as the app currently fights for its survival in the region as well as maintain its place in the broader creator eco-sphere.
Perhaps through enough IRL activations, that will help further ingratiate the app with more user groups, which could make it more of a critical connective tool, thus essentially becoming harder to get rid of. But again, that’s a hard ‘maybe’. Either way, it’s good to see TikTok looking to help represent women and showcase their voices, celebrating their contributions, in line with International Women’s Day.
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