For those who may now know, Latin Heritage Month runs between September 15th and October 15th, and TikTok will be marking the occasion with a range of live streams, small business spotlights, creator announcements, and more. We’re starting to detect a pattern here – whenever there seems to be a somewhat obscure occasion or holiday, TikTok’s initial point of participation is to launch a set of aligned live-stream initiatives, followed by what is usually creator-specific seasonal events and shops.
Como Estas!
To start, TikTok has announced its latest cohort of Latinx TikTok Trailblazers – ‘The next generation of trendsetters and digital entertainment leaders nominated by the community for their creativity and authenticity.’. This would effectively be the third iteration of TikTok’s Latinx Trailblazers program, with the platform looking to highlight these rising voices across the app.
“Throughout Latinx Heritage Month, our 2022 Trailblazers will share their stories through creator spotlights on @tiktokcreators, @tiktok, and our newly launched @casatiktok account.”
TikTok has also announced the recipients of its Latinx Creatives Grant program, created in partnership with MACRO and UnbeliEVAble Entertainment, which will provide educational programming and networking opportunities to participants, along with up to $50,000 in direct funding to help them achieve their goals.
TikTok will also be hosting live streams from a range of creators throughout the period, while it will also look to highlight Latin musicians via its music options. TikTok will also host a ‘Visionary Voices’ salon series in NY:
“Our Latinx Heritage Month kick-off event will convene the Latinx creator community and Latinx-owned SMBs in celebration of industry changemakers across the Latinx diaspora. The evening will also include a special panel discussion on how creators and SMBs are driving culture and creativity in the Latinx community.”
The Wrap
TikTok certainly spares nothing when it comes to event promotions and tie-ins. This could be a good opportunity to link into surrounding events, especially if your business has a direct connection to Latin Heritage Month, or if there’s enough linkage to the celebration that would be relevant to those in the Latin community. It could also just provide you with an extra means to tune in and learn more about the event and, more importantly, Latin history.
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