Are you looking for ways to maximize your TikTok campaigns and ensure that your ads resonate with your TikTok audience? Well, you should be, and this should help – TikTok has launched ‘Instant Page’, which enables brands to connect their ads through to a native landing page, built within TikTok itself and loads up to 11x faster than standard mobile pages.
It All Happened Instantly
As shown in this example, via Instant Page, TikTok users can view images and videos, swipe through carousels, or even click on buttons to check out another destination, all without leaving TikTok. This could help alleviate some concerns around slower load times and delays, which can cause possible customers to lose interest, especially TikTok users with their increasingly short attention spans.
More than this, TikTok, in a new tips post, also says that Instant Page can be great for providing additional context and insight to boost campaign performance. That can make it easier to showcase your product’s key features and value adds, all within an app that users are familiar with and already active on. TikTok further notes that its users actually prefer to be led to a page inside of the platform, rather than by being redirected to an external site or app.
It might end up being a good consideration – if you’re looking at Instant Page as a potential addition for your ads, TikTok has also shared some key notes and tips:
- Create an Instant Page using one of our many available templates, or customize your own from the ground up.
- Set up several different Instant Pages to test their varied effects on your selected audiences.
- Include a broader target audience at first, then narrow down to higher-performing segments.
- Have at least one call to action button.
- Choose a distinctive call-to-action button design that matches your brand’s style and color, etc.
- Consider your Instant Page’s average view percentage and average view time together for a holistic understanding of the page’s performance.
- Onsite page views and call-to-action button clicks are also major metrics to watch.
The Wrap
It could be a valuable element and with the holidays coming up and shopping expected to tip the scales, it could be a key consideration to maximize engagement with TikTok’s increasingly impatient users.
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