If you’re a small business looking to further promote your brand on TikTok, then you’re in luck! Do you want to know how you can use influencers to help build your brand on TikTok? If yes, then you might want to take a look at this newly published infographic by a team from The Influencer Marketing Company that shares a couple of useful marketing tips.
TikTok Promos 101
TikTok has proven to be a rather effective promotions channel, despite the lack of capacity to really make use of critical ad placements. Nevertheless, TikTok’s impressive reach and strong affinity to generate organic lead more than makeup for it. Understanding how you can use TikTok to better promote your business might just be enough to spell the difference for your brand’s future.
With that being said, the infographic gives you an idea of how you can go about achieving this, starting by breaking things down into the following:
- What is TikTok?
- Who is on TikTok?
- Identifying the right influencers
- Choose a catchy song
- Create a hashtag contest
Let’s take a closer look at each of these elements, shall we?
What is TikTok
Originating in China, TikTok began its rise to fame sometimes nearing the end of 2019. Today, it’s the world’s most popular app, making it a high-draw for attention.
Who’s on TikTok
Gen Z’ers make up the bulk of TikTok’s audience and mainly reside in Asia, the US, the UK, and France. Younger generations love short and humorous videos, making TikTok the ideal playground to discover content and express themselves authentically.
Identifying The Right Influencers
There are now a lot of TikTokers, many of whom are quite skilled. As such, it’s important to find and partner up with the ideal influencers who would greatly complement your brand and its messaging. Find influencers who share the same values.
Choose a Catchy Song
TikTok is primarily a sound-on environment; making use of catchy and trending songs will help your clips grab attention and improve brand recall.
Hashtag Contests
Make use of Hashtags to effectively influence your clips’ engagement rates, allowing more people to easily participate.
The Wrap
There are other small details that you can just look up on the infographic, but what we’ve gone through so far should be enough to at least help you improve your results on TikTok even by a tiny margin. Guides like this are only bound to be more valuable once TikTok improves its monetization.
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