We think a lot of people would agree when we say that Tik Tok has had a transformative impact on Social Media, with many of the app’s key features becoming so popular that every other platform was forced to add their own knock-off versions to keep up with evolving consumer trends.
That being said, the same evolution also had an impact on advertising and brand approaches to marketing in all apps – as more people spend more time on Tik Tok and engage with its highly interactive short clips, their expectations change, making them less receptive to traditional ad approaches.
The New School
The same now also applies to gaming and advertising for mobile game marketers, which is exactly the focus of this new overview from the team at Customer Acquisition. CA’s team has outlined several key Tik Tok usage statistics, as well as notes for mobile game marketers looking to use the platform to promote their products. While the focus is specifically on mobile games, there are some valuable notes on overall Tik Tok usage trends.
You can view the full infographic here; we’ll only be taking a look at a few notable points below.
In general, around 90% of Tik Tok users log in daily and spend nearly 11 minutes on the app. To be specific, gaming videos reach more than 40 billion views each month, with 65% of users having made an in-game purchase within the last 3 – 6 months. Likewise, 1 in 5 users downloaded or purchased a game because of a Tik Tok ad. Tik Tok ads have also been found to increase ad engagement on other channels and platforms by as much as 40% after being viewed. To summarize things, Tik Tok’s ad model, despite it being a smaller platform, is surprisingly versatile and effective, able to integrate itself well for application in business, content creation, and even gaming.
The next section is a sort of workflow that illustrates the game growth journey on Tik Tok. There are basically four major ‘stages’ that games undergo on Tik Tok: Pre-Launch, Launch, Expansion, and Monetization. Each stage has its own sub-stages, providing more context and guidance as to what elements will be fine-tuned before proceeding.
The last section is simply a pros and cons checklist that shows you what you can do, what you get, and what’s currently out of reach. Glazing this rather sweet pastry is a testimony of Tik Tok’s expertise, which is basically the closest you get to a professional ‘Flex’.
The Wrap
Though Tik Tok might be the last platform you consider to make a gaming boom in, when it comes to the promotional aspect of games, it has shown that it can be a worthy competitor, even when up against bigger and more established players. The efficiency and depth of Tik Tok’s organic reach and innately high levels of engagement give it a bit of an advertising edge, which more gaming-focused communities can capitalize on to improve their performance on the platform.
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