Here is some interesting news. TikTok’s parent company, ByteDance, launches “CapCut for Business,” which is a new, business-focused version of the original editing tool. As seen in this promo Reel, “CapCut for Business” offers a range of creative functionalities. That includes helping users create better content for ads, promotions, organic video uploads, and more.
“With CapCut for Business, businesses of any size can tap into enterprise-grade creative solutions to create, edit, and scale compelling content that cuts through the noise across digital channels. Whether you’re running a small business or a creator working with brands, CapCut for Business aims to remove the barriers to creating high-quality content.”
“CapCut for Business” offers a range of creative and editing tools, including:
Ad Script
These are already available within TikTok’s Creative Center. The Ad Script uses AI to map out video concepts based on your prompts.
Business Templates
CapCut has added a range of templates, including various commercially licensed elements, streamlining your process.
Product URL to Ads
CapCut says this tool “instantly converts the URL of your product or landing page into captivating ad videos with just a click of a button.” It’s at least worth experimenting with.
AI Characters
Because why wouldn’t ByteDance play into the same trend, right? CapCut also has new “AI-Generated Presenters” which it says will help “Bring your content to life.” Opposite to having real people present content, this could be more viable as AI tech continues to evolve.
“CapCut for Business” also includes a range of collaboration tools, allowing you to share your concept with others. At the same time, it’s also experimenting with its own version of virtual Try-On tools. That should help brands create more engaging video experiences. It could be an interesting platform that offers a range of new creative opportunities to embellish your promotions.
The Wrap
Furthermore, “CapCut for Business” won’t be confined to TikTok, with CapCut supporting downloads compatible with any platform. CapCut has already become a crucial creative tool for many. Additional advanced editing and customization options provide more capacity to create standout and engaging content. True enough, CapCut now has over 200 million users. As such, making the same tools available for businesses could be a smart move for ByteDance and TikTok.
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