TikTok, by now, has swept the world by storm. What few regarded as a mere attempt to revive the likes of Vine, has since evolved into a far-reaching, vastly influential pop-culture web phenomena that underlines what is most likely the pinnacle of short-form video content. TikTok has been dubbed as the fastest growing social media app in 2021, making it more attractive and highly beneficial for early adopters.
True enough, despite still evolving and building up its range of commerce and creator monetization tools, TikTok has become a key avenue for many influencers, and is gradually drawing the eye of brands as a major channel for showcasing their many offers. With some creators receiving millions of views with their uploads, some of which follow from clips that had next to no views at all, TikTok’s organic reach is nothing less than insane, which also might explain why more and more brands started buying TikTok ad space and started entering more influencer and creator partnerships.
So, you must be thinking, it sounds like a good idea to start your own brand of TikTok marketing, eh? Well, yes, but you have to go about it the right way if you want to avoid a lot of wasted time and resources. Fortunately, here are 6 tips we found that teaches you how to go about growing your business on TikTok.
Bringing 6E Back
1. Be Authentic & Understand Trends
Authenticity has always been a major factor on TikTok. Especially as a brand, keeping your content and messaging congruent and consistent helps better build trust and a deeper connection with your audience.
Additionally, keeping up and better understanding the latest trends will be essential in determining the kind of reach some of your uploads will get. As opposed to Facebook, there are close-to-no cold ads on TikTok, further highlighting the centrality of its culture-centric format.
2. Be Part of The Community
It’s a good idea to have at least one dedicated person for TikTok. Though it might appear counterproductive, having someone to just be there and watch videos is actually more beneficial than it looks. It’s important to have an understanding of the platform and its functions, something that having an insider would provide better insight on. To get a better feel of the community, then you must be part of it. Since TikTok is also built on community engagement and interaction, this move is imperative.
3. Drive Downloads
Based on app developer insights, TikTok ads are particularly effective at driving downloads/installs. Lead influencer marketing agency The Influencer Marketing Agency showcases this through several case studies. CEO and Co-founder Alessandro Bogliari explains that integrating TikTok ads with certain 3rd-party analytics tools can deliver lower costs per install of the app.
4. Create Lookalike Audiences
Creating custom or lookalike audiences to target highly relevant markets is essential when gunning for the best possible ROI for your ad spend. TikTok’s algorithm, via its ‘For You’ feed, is extremely good at providing you with stuff it knows you’ll enjoy.
5. Leverage Catalog Ads
Those in eCommerce would probably be already aware of the ability of catalog ads to drive sales for eCommerce websites. Boost organic content by using TikTok Spark Ads within its ads management tool.
6. Take A New Perspective On Social Media
The standard, purely numbers approach won’t cut it for TikTOok as it normally does on the other social platforms. The huge potential with TikTok lies in the fact that users who have even just 10000 followers and still be able to reach millions of people. Leverage micro influencers to better up your on-platform marketing.
The Wrap
These are tips to help budding and aspiring TikTok marketers and advertisers to better build their business on the platform. These mainly serve as evolving overview guidelines, rather than as best practices due to the fact that social media platforms themselves are constantly evolving. At least right now, these are some of the things you can do in order to have a stronger business presence on TikTok.
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