With AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many ways, as usage behaviors evolve. To provide additional context on this, Snap recently partnered with Breakthrough Research to conduct a study into how consumers view AR and how likely it is that AR experiences will influence their shopping process.
According to Snap:
“Across 7,500 respondents in US, UK, DE and covering shopper journeys within the Auto, Beauty, Entertainment, Fashion Retail, and Travel verticals, we uncovered how consumer attitudes and behaviors towards brands shift when they imagine themselves going through a shopper journey with AR as a part of it.”
Time To Rise
The response data shows that consumers are excited about the possibilities, with AR able to help consumers make faster, more informed decisions, and likely to purchase more as a result. $24.9 billion increased spending sounds very influential. The data also shows similar results within the Fashion vertical, with AR set to drive an $11.2 billion increase in spend.
Travel is another area set to benefit from increased AR usage because of course it is.
“For Travel, Snapchatters expect to spend more than they typically would when AR is a part of their travel planning journey. This is because AR helps them be more confident in making decisions about the trip and ultimately planning longer trips by adding travel excursions or other add-ons to the itinerary.”
In other words, the enhanced AR experience provides more context when shopping online, which can be highly beneficial in boosting shopper confidence or just by adding context that drives value in the process. Snap says that these results show that AR has already evolved beyond its original use case.
This is the same reason why brands need to take it seriously; with the coming shift towards AR-enabled glasses and engaging with 3D virtual objects in both the Metaverse and AR experiences, it does make sense for brands to at least begin to align their processes with this shift, where possible. Getting acquainted with Snap’s Lens Web Builder Platform.
The Wrap
By getting a base-level view of what’s possible, and how to go about it, that could open up your thinking on the next stage, and where your businesses need to be placed to integrate into this new shift. No doubt that the possibilities here are significant, and if you can start progressing towards creating AR experiences that might serve you with what you need to capitalize on these trends.
Sources