Snapchat won’t tolerate playing just second-fiddle to TikTok when it comes to inclusivity. To keep up, Snap has recently announced a new slate of activations for Pride Month, which includes a series of Spotlight challenges, Bitmoji clothing, new AR elements, and more. It’s Pride Month, so expect some colorful seasonal gimmicks.
Snap Pride 2023
To start, on Spotlight, Snap’s TikTok-like vertical video Feed in the app. Snapchat will be teaming up with a selection of LGBTQ+ creators for a new set of Spotlight challenges, giving users a chance to win a share of $40,000 for taking part.
“Starting June 1st through June 27th, Snapchatters can show off their most hilarious comedy sketches, best outfits and glam for Pride, favorite queer-owned business, and most impressive trick shot on Spotlight.”
As noted, the themed challenges will allow Snapchatters to win prizes simply by participating, while also taking part in the broader celebration of the event.
Snapchat will also be partnering with Nike on a new series of ‘Be True’ Bitmoji fashion items, available to dress up your in-app digital doppelganger. Right now, you can grab a limited-edition ‘Be True’ hoodie, in-app, for your character, with an equally drippy live version of the same available on Nike.com, as part of Nike’s annual Pride collection. Interested users can read here how they can claim the hoodie for their Bitmoji, which will be added to their avatar’s outfit and saved to ‘My Closet’ on Snapchat to wear after the Drop ends.
Lastly, Snapchat’s also using its new SEEN Camera experience to empower users to share their stories in the app. The SEEN Camera Lens provides topic prompts, interview questions, and AR effects, to help guide Snapchatters through the storytelling process. Through this, Snapchat is encouraging users to share their stories for Pride Month, to help provide additional perspective for others in the app.
The Wrap
Snapchat says that it will also be launching additional themed Lenses, filters, stickers, and captions throughout the month, providing more ways for users to participate in the event. There are ways to participate in Pride on Snapchat, and show your support for the LGBTQ+ community.
Celebrations like this have proven to be good at culminating collective action towards doing something for the general good, if not the betterment of societal ideologies and whatnot, which, again, is good from both a marketing and socio-political standpoint. So it’s worth considering for your overall marketing approach, allowing you to double-up on your seasonal efforts and maximize your results.
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