Today on the podcast, learn how to go deep in authenticity as Jeff interviews Rachel Adams Lee who shares her journey with her real estate career and key strategies to being more effective and efficient on Social while also being real. People want to know who you are and people work with those who they feel like they can relate to. Don’t miss this one!
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Episode Highlights:
- Who is Rachel Adams Lee?
- Rachel Adams Lee’s Real Estate background.
- Rachel’s struggles in her personal life.
- Accelerated program & jumping into real estate.
- Rachel Adams Lee in Wall Street Journal’s top 1,000 agents.
- Rachel’s commitment to Social Media.
- Rachel’s advice if you feel pressured in Social Media.
- Social Media experts vs. eloquent speakers with microphones?
- Rachel Adams Lee’s mindset in Social Media.
- Rachel’s two goals are to either educate or entertain.
- What does the algorithm actually mean?
- Have you heard of hashtag expert?
- Do you have a professional/creator account on Instagram?
- The idea of being ‘on the ready’ for content.
- Capture the content but you don’t have to share it at that moment.
- How can you be fully present?
- The point of Social Media is to have engagement.
- What are the 3 questions your audience will be asking?
- Rachel has a rule of 5:5:5.
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Tweetable Quotes:
“Facebook official ? Facebook perfect? Or is it a fake profile? A fake like that we all
see on Social Media?” -Jeff
“I was living paycheck behind a paycheck, knowing that I wanted more but I just didn’t
know what that looked like.” -Rachel
“I decided to do an accelerated program and jump into real estate; My first year was
brutal. I door knocked 200 doors a week and did 3 open houses a week.”-Rachel
“Three years in I found myself hitting Wall Street Journal’s top 1,000 agents in the
country.” -Rachel
“There is already so much pressure with Social to be everything to everyone all the
freaking time…I know where my referrals come and where my audience is so
everything else I just see and noise and distraction.” -Rachel
“There are a lot of ‘Social Media experts’…a lot of fakers…a lot of people with
microphones.”-Jeff
“Innovation is a critical component to your success on Social otherwise you get
muddied in with everybody else.” -Jeff
“I decided that I was going to live my life with two things- authenticity and intention.”
-Rachel
“When people meet me in real life they say, ‘Oh wow you’re exactly like you are on
Social’…best compliment I could get.” -Rachel
“The beautiful thing is that real connection is out there.” -Rachel
“That guilt piece goes away when you are fully present with wherever you’re at, doing
what you need to be doing.” -Rachel
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Resources Mentioned:
Rachel Adams Lee Social Media Platforms
https://www.racheladamsleegroup.com/
https://www.facebook.com/RACHELADAMSLEE
https://www.instagram.com/racheladamslee/
https://www.youtube.com/@RachelAdamsLee
https://www.levelupcoachingco.com/hello-social
Social Genius Coaching! – https://drunkonsocial.com/hire-us/
Business Video School
https://www.bizvideoschool.com/
Website
Facebook Group
http://bit.ly/drunkonsocialfacebookgroup
Facebook Page
http://bit.ly/drunkonsocialfacebookpage
http://bit.ly/drunkonsocialinstagram
https://bit.ly/drunkonsocialtwitter
Social Genius Podcast
https://bit.ly/thesymposiumapplepodcast
Bottoms Up! Newsletter
http://bit.ly/signupbottomsupnewsletter
Linktree
https://linktr.ee/drunkonsocial
Jeff Pfitzer
https://www.instagram.com/jeffpfitzer/
https://www.tiktok.com/@jeffpfitzer?l
https://www.youtube.com/c/JeffPfitzer…
Tristan Ahumada
https://www.facebook.com/labcoatagents
https://www.youtube.com/channel/UCJ6o…
https://www.tiktok.com/@tristan.ahumada
Lab Coats Agents:
https://www.facebook.com/groups/labcoatagents
https://twitter.com/LabCoatAgents
https://www.instagram.com/labcoatagents/