https://youtu.be/TmV0ZxVZLMU

Today on the podcast, Tristan and Jeff are sharing three of their daily shots in case you missed them to keep you up to date on the latest Social Media strategies. What is the latest with TikTok? What about the new age limit that will be implemented? They are making parents and small business owners happy with some of their new changes. Have you heard about the professional dashboard for Instagram? What does Meta’s layoffs indicate for the 2023 economy? Tune in now!

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Episode Highlights:

  • What is TikTok’s ‘Adult Only Theme’?

  • The value of age limit to protect younger people.

  • Jeff’s advice to parents regarding Tiktok.

  • Targeting specific groups with related messages.

  • Facebook vs.TikTok ad process.

  • How TikTok’s algorithm is so smart.

  • What is TikTok doing with ad campaigns? 

  • Bolt has started testing smart performance campaigns.

  • The algorithm pays attention to geographic content.

  • What is ‘Portfolio’ in the professional dashboard on IG?

  • The features of the IG professional dashboard.

  • A way to put Instagram on autopilot.

  • What about personal vs. professional accounts on IG?

  • Tristan reviews how to schedule on Instagram.

  • Meta cut 11,000 jobs. Why should we care?

  • What about worsening economic conditions for Social Media? 

  • Zuckerberg’s release and explanation for the layoffs.

  • How will entrepreneurs make it in the next few years?

  • Jeff talks about deceleration growth initiatives.

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Tweetable Quotes:
“They are basically saying they are going to protect younger people.” -Jeff
“Some conversations are not appropriate for a younger audience.” -Tristan
“They are trying to incorporate pieces that Facebook and Instagram missed at an early
stage.” -Tristan
“Facebook ads have gotten spammy and the world has gotten smart to it and are not
interested anymore.” -Jeff
“The algorithm is paying attention and it will reward those who execute most consistently.” -Jeff
“What does it really mean when it comes to worsening economic conditions?…For
Meta- Facebook and Instagram for them it is a little worse than most because marketers have been jumping off of Facebook for awhile.” -Tristan
“Leverage through AI (Artificial Intelligence) tech is no joke. It is going to be here evenmore than before.” -Tristan

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Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
Drunk on Social Website: www.drunkonsocial.com
Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
TIKTOK ANNOUNCES NEW STREAMING AGE LIMITS
https://drunkonsocial.com/f/tiktok-announces-new-streaming-age-limits
The Daily Show on TikTok
https://www.tiktok.com/t/ZTRHuRARa/
TIKTOK LAUNCHES AUTOMATED ‘SMART PERFORMANCE CAMPAIGNS’
https://drunkonsocial.com/f/tiktok-launches-automated-smart-performance-campaigns
INSTAGRAM LIVE TESTING NATIVE POST SCHEDULING
https://drunkonsocial.com/f/instagram-live-testing-native-post-scheduling?blogcategory=Instagram+Blog
INSTAGRAM DEVELOPING THE NEXT STAGE OF NATIVE SCHEDULING TOOLS
https://drunkonsocial.com/f/instagram-developing-the-next-stage-of-native-scheduling-tools?blogcategory=Instagram+Blog
META CUTS 11K ROLES
https://drunkonsocial.com/f/meta-cuts-11k-roles
INSTAGRAM LIVE TESTING NATIVE POST SCHEDULING
https://drunkonsocial.com/f/instagram-live-testing-native-post-scheduling?blogcategory=Instagram+Blog
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Jeff Pfitzer
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Tristan Ahumada
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https://www.tiktok.com/@tristan.ahumada

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