Pinterest’s last ‘Pinterest Presents’ conference was a huge success, which is why it’s announcing that it’s bringing the event back for another year, with 2022’s conference set to provide new insights into key usage trends, while simultaneously enabling Pinterest to preview coming platform features and updates to help you with your planning.
One official statement reads:
The countdown to #PinterestPresents is on! From legendary creators to brand new product announcements, it’s all going down on March 10. Register now.
“Under the theme ‘It’s different here’, attendees will hear exclusive updates about what Pinterest, the inspiration to realization platform, is ambitiously working on across shopping, creators, trends and more.”
Take: Two
The event is scheduled for March 10, with sessions hosted at variable time zones, better catering to Pinterest’s key markets. Since the event saw headlines last year, it could be worth tuning into again. Last year, and as part of promotions, Pinterest also released its ‘Pinterest Premiere’ ad option, along with showcasing its updated conversion insights and Pinterest Trends tools.
Pinterest also shared usage insights, highlighting the rising interest in video content within its platform, which it has since worked to improve through Idea Pins, Takes, and more.
Despite favorable outcomes, right now, Pinterest isn’t looking as big an opportunity for marketers as it did back in March of last year. According to its most recent earnings report, Pinterest posted its third consecutive quarter of declining user growth, dropping from 478 million actives in Q1 down to a present 431 million. This comes at a point where eCommerce trends are expected to spike, with most other industries noting an increase in their online shopping initiatives, which Pinterest should be riding high right now due to its focus on product discovery and purchase.
Make no mistake, Pinterest was doing exactly that last year but has since seemed to lose its growth momentum. However, even with declining numbers, it doesn’t mean that Pinterest is down and out – 431 million potential shoppers is nothing to scoff at. However, though this is still a rather significant audience count, it also suggests that people are not able to maximize their Pin experiences, which is a worrying sign.
The Wrap
For the deeply business-minded, there’s always opportunity in every scenario, even those that exhibit apparent regression. It might still be worth familiarizing yourself with industry-related search trends, looking at what potential competitors within the same niche are doing to draw out more realistic estimates.
Remember that this is the second Pinterest Presents conference and, who knows, Pinterest might be revealing something up their sleeve that might just turn things around. There might be something there that catches your attention. As such, it’d be at least worth tuning into if it means adding even a little bit more inspiration to your marketing efforts.
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