Pinterest has a range of new updates and add-ons as part of its second annual ‘Pinterest Presents’ global advertiser summit. Part of the hype includes in-stream shopping augments, promoted Idea Pins, improvements to its Pinterest Trends tool, and more! Next up, we’ll be looking at a couple of key announcements from the event. So, strap yourselves in because it’s gonna be an exciting ride.

Very Pin-interesting

One particular addition that holds significant weight is the focus on ‘Your Shop’. The shop is a new, personalized shopping page within the app. Your Shop’s display will show you the latest offers and items based on your interests.

As Pinterest explains:

“[Your Shop] is a place for people on Pinterest to browse, shop and buy – and it’s completely tailored to every single person’s individual tastes. That’s right. People on Pinterest will see a customized shopping surface, with brands and products based on their own activity and preferences.”

While not as big a revelation as Pinterest might suggest, ideally, it’s something that’ll get more users to tap through more products in-stream. Pinterest’s constantly evolving algorithms look to provide users with ever-more enticing product matches and offers. Leading to the next update.

In wanting to streamline the next stage of the purchase process, Pinterest looks to add in a new, direct in-app checkout option for Shopify merchants. This will make it much easier to go from inspiration straight to purchase without even disrupting the in-app experience. In a way, such an approach would lead to more impulse-buying, thus increasing shopping activity, which Pinterest looks to further build on.

Part of the announcements is also a new API. Pinterest plans to roll out a new API designed to make it easier for merchants to upload their product catalog, fueling their product Pins. Simplified catalog connection is key to maximizing in-app commerce opportunities. If managing product Pins is too much work, then it stands to dissuade optimal take-up for small businesses. Working on this for a long time now, Pinterest’s new API marks its latest development.

For marketers, one key update is the improvement of ‘Pinterest Trends’, providing them with more insight about popular topics in the app.

“Businesses in the US, Canada, and the UK will see new features added to the Pinterest trends tool, including real-time search data, more trend types, more granular audience tools, and personalized trend recommendations for your business.”

Pinterest Trends has already proven to be a valuable insight and analysis tool for many brands and users on the platform. These new elements stand to make it even more beneficial, making it a wise decision to have a look every now and then.

Lastly, Pinterest wants to maximize the popularity of its version of ‘Stories’. Pinterest will soon enable advertisers to include promotions within their Idea Pins, as well as improve their paid partnership process, all in hope of facilitating more brand content deals.

The Wrap

These are noteworthy additions that will make Pinterest marketing more immersive and exciting, both for shoppers and advertisers. Despite usage declines, 431 million users who all come to the app with an intent to shop is still a significant driver. In the end, a handful of these updates emphasize the importance of audience reach and brand perception, both of which are crucial performance elements that will determine your business’ growth.

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Sources 

https://bit.ly/3I9aaat