Pinterest has a logical (and slightly obvious) update for its new ‘Idea Pins’. Blogger Yasser Masood shared an image that showed Pinterest testing out a new ‘Highlights’ element for Idea Pins, which would enable creators to showcase their best Idea Pins at the top of their profile displays.

I Have An Idea

Idea Pins are currently displayed in posting order on your profile page’s ‘Created’ tab, where they shall remain for eternity, allowing creators to get more value out of the platform’s Stories-like option. The main difference here is that these Stories are perpetual and don’t disappear after 24 hours.

The new ‘Highlights’ element would appear atop the existing content tabs and just below your BIO info, which has to be the perfect spot if you mean to showcase your best Idea Pins. Likewise, showcasing your ‘best’ also has the highest chances of generating more engagement, since the added effort often leads to building up more resonance with your chosen audiences.

Idea Pins also link into the rising popularity of short-form video and full-screen feeds, with full-screen Stories allowing users to add up to 20 frames per sequence, regardless if it’s a video or not, creating a more comprehensive narrative.

While Idea Pins are still growing elements, they’ve notably been one of Pinterest’s more successful new integrations, and providing users with the capacity to present their best Idea Pins could be a significant step in getting the optimal level of value from the option. Besides acting as a profile ‘statement’, it can also help guide profile visitors to the exact Idea Pins you want to drive interest and traffic in.

There’s also a potential for Idea Pins to greatly contribute to brand marketing and promotion. By letting brands and retailers highlight their best Idea Pins, it could also help improve the platform’s eCommerce efforts, supplying would-be shoppers with enough purchase ideas through the display of highly relevant offers. This would work well in tandem with its new and updated ‘Profiles’ tab, greatly enhancing the discoverability of creators, brands, and their offers.

The Wrap

Pinterest seems to be ironing out its smaller areas of concern, which is a good and strategic tactic as it allows the platform to focus on more pressing concerns in the future, which will no doubt require every last bit of extra effort Pinterest has by then. On the topic of discovery and showcasing, the ability to highlight content does improve engagement because it would mean showing more relevant content to more relevant people.

What Pinterest is doing is essentially bending its ability to show people what they might be interested in, instead of the other way around, which is more effective if you look at it since behavior is always harder to dictate than design. One does not bring people towards something that might interest them, but rather brings to people something that might interest them.

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Sources

https://bit.ly/3GbcRYr