Pinterest aims to better help creators create more engaging Idea Pins with the addition of new music options for their Pin creations, including tracks from some of the world’s biggest recording artists and stars. Based on official samples, now, when creating an Idea Pin, you’ll be able to choose from a range of popular tracks to add as an accompaniment to your content.

As Pinterest explains:

“We’ve established new partnerships with Warner Music Group, Warner Chappell Music, Merlin, and BMG, to bring today’s top artists and music on the platform. Through these new deals, users will now be able to add tracks from Ed Sheeran, Silk Sonic, Anitta, and many more to their Idea Pins.”

Pinterest Playlist

Adding to this, Pinterest has also announced the expansion of its royalty-free music library, thanks to a partnership with 7digital, while it’s also working with Rumblefish to facilitate music metadata and license management services.

“Being able to add known and trending songs to Idea Pins will enable creators to engage more deeply and creatively with their audience, unlocking new ways for them to inspire through their content with music expression.”

Music has become a key component of the short-form video shift, with many musicians now formulating promotion strategies in line with TikTok trends to maximize engagement and reach. Given this, Meta, YouTube, and TikTok have all announced exclusive music deals to help creators promote popular tracks, while also gleaning the benefits of using these songs in their clips.

As such, it makes sense for Pinterest to also sign with this trend, with its Idea Pins being its closest option to short-form video content, helping to drive more innovation and creativity in the app. Apparently, the process to add music to your Idea Pins is also very simple – bullet-point simple:

  • Open Idea Pins

  • Click on music icon

  • Search track

  • Add track

  • Record

  • Publish

The Wrap

It may not be the biggest update, but it’s a notable addition and can be another consideration to help with your Pin efforts. While Pinterest isn’t the primary place to go to if you want to consume short-form videos, there’s good potential for Pinterest to meld that trend with eCommerce initiatives, eventually transforming Pinterest into a good middle ground between a ‘social platform’ and a shopping site.

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Sources 

https://bit.ly/3CTv9O2