Pinterest is proud to be inclusive, as such, it’s announcing a series of new in-app programming to go with the celebration of International Transgender Day of Visibility, along with a couple of new usage stats that highlight the platform’s increasing utility as a support source for the trans and other non-binary communities.

As Pinterest explained:

“Over the past year, searches for “trans pride” have increased 80% on Pinterest, and for International Transgender Day of Visibility, we are proudly standing with our trans community on Pinterest and in the world. We’re highlighting trans creators through new channels like Pinterest TV, exploring how people are using Pinterest to dig into trans topics, and doing our part to support trans-led and -focused organizations.”

Pinterest Pride

From what we can see in the announcements, Pinterest will host dedicated programming on Pinterest TV, featuring popular creators like Qiana Sanders and Fluide.

“Alec Sutherland will also host a “get ready with me” and take viewers through makeup trends, find inspiration and celebrate queer joy.”

Interested users can register here, where you can also find additional information about replays and relevant links. Given the rising popularity of related search terms, it’s expected that many users would be tuning in, with Pinterest further noting that:

  • Searches for “transmasc aesthetic” are up 5x year-over-year.

  • Searches for “transgirl” inspiration are up 66%

  • Searches for “nonbinary aesthetic fashion” have also increased 5x.

Other relevant searches included “Nonbinary wedding outfit” (8x) and “Nonbinary prom outfit” (10x), which highlights the various ways in which trans and non-binary pinners are turning to Pinterest for creative inspiration and inclusive insight.

“People are also searching for ways to express their pride through relatable and humorous content, as well as educational materials. In addition to “trans pride” searches increasing 80%, “nonbinary pride” has doubled. “trans humor” is up 22x, and searches for “queer books” are up 3x.”

Pinterest’s more inclusive, more adaptive approach encapsulates its broader strategy in maximizing usage and building a more open, collaborative platform, for people from all walks of life.

The Wrap

Pinterest decided to make diversity and inclusion a key focus, later introducing various upgrades including hair and skin type search filters. It also banned weight-loss ads, skin smoothing, and automated beautification features in its AR tools.

Jeremy King, SVP of technology at Pinterest, said in an interview last year:

“We believe it’s our responsibility as a visual platform to think about what it means to really see yourself in the product, regardless of who you are.”

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Sources

https://bit.ly/3NJ6fp6