Though more on the ‘minor update’ side, Pinterest is making its collage-based apps Shuffles available in nine more regions, as it looks to capitalize on an early interest in the option, thus generating more reach for its main app in the process. As Pinterest explains:

“Causing a cult following when it first hit the App Store in 2022, Shuffles allows users to cut, overlap and add elements and animations to images from their camera roll or from Pinterest Pins. Today, Shuffles is expanding to nine additional countries, including Germany, France, Austria, Switzerland, Denmark, Norway, Sweden, Finland, and the Netherlands.”

More Shuffling

For a little context, Pinterest first made Shuffles available to selected users in the US in August of last year, before eventually expanding it to Australia, Canada, Great Britain, Ireland, and New Zealand in November. Now, Shuffles will also be available for download soon in Austria, Denmark, Germany, Finland, France, The Netherlands, Norway, Switzerland, and Sweden, which will no doubt broaden Pinterest’s user base for the app, seeing more users tapping into Pinterest via the tool.

The main benefit for Pinterest here is that the images used in Shuffles collages are linked back to Pins. Users can share their Shuffles creations to connections in the app, or across other apps, including TikTok or IG, which essentially has Pinterest acting as a promotional vehicle for Pins. So, you can either select images sourced from Pinterest, or take your own, with Pinterest’s system then scanning Pinterest for similar objects.

So, in effect, it’s a gateway into Pinterest, albeit a more artistic one, which enables creative, engaging visuals that align with modern trends. At the same time, Pinterest has also added some new tricks:

“We’ve developed our powerful new keyframe animation and added new creation and export features along with a smoother search and cut-out experience. We also made discovery more inspiring with a personalized home feed and communication easier with better messaging functionality and the ability to find your friends.”

The Wrap

Again, despite being a simple expansion update, it not only brings Shuffles to more regions but, more importantly, also serves as a good way for Pinterest to generate more interest. It’ll also be interesting to see whether or not Shuffles gain more momentum as a result. If anything, Shuffles have thus far given Pinterest a couple of extra engagement and revenue points, which, despite probably being fractional in value, is still a plus at the end of the day.

Sources 

http://bit.ly/3SFLm0H