Pinterest is further leveling up its AR shopping options by adding a new ‘AR Try-On option for Home Decor’, which will enable users to virtually place furniture within their homes. It’s similar to how Pokemon Go and other real-world integrated engines operate, basically allowing you to ‘Pan’ a specific area with your device camera and plug-in 3D elements to see how they would look.
As Pinterest explains:
“This is our latest step in bringing together the worlds of augmented reality and shopping on Pinterest as people seek more immersive online experiences that help them make purchase decisions from the comfort of their home. Try-On for Home Decor makes it possible to envision home decor and furniture items in your home and “try before you buy” from premier launch partners.”
Sims IRL
The new process builds off of Pinterest’s constantly evolving AR Lens technology, establishing the actual dimensions and details of the virtual object, providing a more accurate depiction of how it’ll look like in real-world space. As noted by Pinterest:
“Try On features recognize objects in the real world and translate to online recommendations based on object recognition, in-stock products via catalogs, and the Pinner’s taste.”
Pinners will then be able to make product adjustments within their camera view to see how the item fits in their space, as well as how much it either blends in or contrasts their present interiors. This marks the latest advance in Pinterest’s virtual Try-On tools, with Pinterest also introducing lipstick and eye shadow Try-Ons among its expanding digital brand showcases. Likewise, another AR leader, perhaps the foremost one – Snapchat – is introducing sunglasses and shoes virtual Try-Ons. Pinterest is likely headed in the same direction, gradually expanding its categories of available Try-On options.
In particular, furniture has been a rather large element on Pinterest. According to internal research, 90% of Pinners draw inspiration from the platform when taking a home decor shopping journey. Having the ability to see what purchases would most likely look like in real life could be a big deal for the platform.
In general, AR shopping has already seen a positive response, with over 100 million consumers now regularly shopping with AR, with 60% saying that they use the option to finalize purchase decisions. With online shopping on the rise and many still barred by the ongoing pandemic, it’s only logical that users are looking for more ways to be able to confirm purchases before actually hitting the ‘Buy Now’ button. This is one such way Pinterest addresses that growing concern, with AR depictions showing you what your chosen item would look like in reality.
The Wrap
The major challenge here would be accurate product placement. IKEA released a similar AR experience back in 2017, which facilitated the same purpose. Of course, the results were not always accurate; while the app proved convenient, there was always the risk that what you saw through the app wasn’t the product’s true-to-life measures, which might pose certain spatial challenges, later on, causing purchase remorse.
Then again, that was 5 years ago. Pinterest’s variation is hopefully more accurate and refined, providing realistic measures for users, further clarifying whatever it is they’re buying.
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