Pinterest just announced that it’s entering a new partnership with eCommerce platform WooCommerce! This new collaboration would allow WooCommerce’s 3.6 million merchants to convert their product catalogs into Shoppable Pins on Pinterest, substantially augmenting the platform’s capacity to facilitate more forms of digital shopping.
Woo! Exciting!
For those who don’t yet know, WooCommerce is mainly an eCommerce plug-in for WordPress, enabling WordPress users to add a product showcase to their site. Now, the same users will be able to post the same items directly on Pinterest, expanding their opportunities for sales and additional exposure.
“Our partnership with WooCommerce is part of our broader commitment to becoming the most inspiring shopping destination online. At Pinterest, we’re building a home for taste-driven shopping, and investing in new ways for shoppers to browse, discover and engage with brands. With the number of Pinners engaging with shopping surfaces growing over 20% both quarter over quarter and year over year in Q4 ‘21, this partnership gives Pinners more options to discover and purchase with confidence.”
This partnership will see the launch of a new Pinterest app within WooCommerce, which would feature a range of Pinterest shopping features including catalog ingestion and tag deployment. WooCommerce merchants will also be able to create and launch ad campaigns via the interface. To add, WooCommerce merchants will also be given beta access to the latest Pinterest API 5, providing them with more options to build custom Pin experiences that they can view even outside of the app.
This marks the latest in Pinterest’s gradual expansion of its eCommerce features, which also includes a similar integration with another of Pinterest’s eCommerce platform partners, Shopify. By making it easier for merchants to convert their product listings into shoppable Pins. That would expand the number of products that Pinterest can display to users, increasing utility while providing more exposure opportunities and generating more ad spending from a wider pool of merchants.
The Wrap
It’s a smart expansion and one that’ll play out well to Pinterest’s merit. What we can be certain of is that this definitely won’t be the last one for Pinterest as it looks to become the new go-to destination for online product discovery and purchase. From what we can see, things are also stepping up for the transition toward the next big thing, which is eCommerce and in-stream shopping.
On that note, exposure and discovery both play an important role in ensuring that each user goes through a fully immersive and laid out online shopping experience.
Subscribe to our‘Bottoms Up!’ Newsletter. Get the latest social media blogs about news, updates, trends, and effective social media strategies to take your business to the highest level from Tristan Ahumada and Jeff Pfitzer.
Please note:
This action will also remove this member from your connections and send a report to the site admin.
Please allow a few minutes for this process to complete.
