Pinterest has announced an update to its Pinterest Trends tools, which will help provide marketers with more insight into the latest shifts and opportunities, while it’s also launched a new API for Conversions, which will provide additional Pin shopping data for retailers.

Trendy Insights

Let’s first take a look at the updated Pinterest Trends – Pinterest has added some new trend shortcuts to the main page, which will make it easier to find key information about the latest trends happening in the app. The new Pinterest Trends UI will provide more immediate access to data reports and notes, which could help to drive your strategic decisions.

Users can now access:

  • Trends Your Audience Loves – This widget on the homepage of Pinterest Trends allows advertisers to see what’s been trending with their engaged users and followers over the last 90 days. 

  • Trends by Demographics – Pinterest Trends also enables advertisers to filter by age, topic, time, and place.

  • Seasonal Trends – New seasonal trend info will help advertisers better align content and marketing calendars to when Pinners are most engaged with different topics.

To add to these new data reports, Pinterest’s also expanding access to Pinterest Trends to 30 additional countries and 22 languages globally. It’s certainly a handy tool, and if you’re serious about using Pinterest to best effect your business, then Pinterest Trends will be a valuable addition to your research approach, which could help you uncover all new opportunities to connect with your target audiences in the app.

Meanwhile, Pinterest’s API for Conversions provides another way for advertisers to track their Pin performance, based on sales data recorded outside of the app. Pinterest’s API for Conversions enables advertisers to send their off-platform conversion data directly to Pinterest, via a server-to-server process that doesn’t require a Pinterest tag.

The Wrap

Implementing such will require a level of development expertise, so it’s now more of a higher-end adoption. However, it could provide more insight as to how your Pin campaigns are driving subsequent purchase activity. Because this process is conducted via direct connection between the advertiser and the app and isn’t sharing user info, it won’t be impacted by evolving privacy restrictions in the app.

Both updates could provide value for marketers, in various ways. With Pinterest seeing an uptick in interest of late, as it works to stay on top of the eCommerce wave, the signs do indicate that the platform could be a popular gift-buying destination for Christmas.

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Sources 

https://bit.ly/3yPBmcA