The internet has certainly played a huge role in improving global connectivity and while things haven’t been perfect, they’ve accelerated international relations and the rate at which accessibility grew in various regions. Language has always been a major communication wall – you may mean well, but that matters very little if the other side can’t understand you at all. 

This is where one of Pinterest’s recent updates comes in – the platform had announced that it’s taking its next step in its international expansion, adding language support for Afrikaans, Croatian, and Bulgarian language Pins. This should help improve Pinterest accessibility in these regions, also potentially opening up opportunities for aspiring creators in these locales, which should help improve Pinterest’s overall activity and user numbers. 

Pinteresting To Say…

As Pinterest explains: 

“Every month more than 400 million people come to Pinterest to find the inspiration they need to create the life they love. With millions of Pins in Afrikaans, Croatian and Bulgarian already on the platform, it’s now easier than ever for Pinners to discover fresh ideas, and get inspired for their life’s projects in their preferred language.”

Pinterest had just started seeing growth again during the latter parts of 2022; the decline in online shopping, as people gradually moved back to physical retail, really put a damper on Pinterest’s growth, so this newly-found change of pace serves as a much-needed bounce back that should help the platform reclaim its steadily increasing momentum. 

From one of its charts that shows the divide of its value between US and other users (15% vs 38%), one can surmise the importance of international expansion when it comes to building platform opportunities, and how such has become a key focus for Pinterest, given how most of its users are now outside of the US. However, almost 84% of its income is still generated by North American users. 

Again, Pinterest is amid an international expedition, expanding its ad tools and offers to more regions around the world. Pinterest has only recently launched its Pinterest ads in Argentina, Chile, and Colombia, which is nothing short of crucial in maximizing its revenue potential. If Pinterest can provide more connection and business opportunities in more regions, then that’ll certainly mean it’ll have more money to go around, spelling well for its overall revenue intake. 

The Wrap

Expanded accessibility includes additional language support. This announcement now means that Pinterest is now available in 41 languages, with even more support supposedly already in the works. This seems to be the new direction Pinterest is taking to offset the dip in online shopping demand. In the long run, this will play out better for Pinterest as excelling in other areas beyond eCommerce will only help further stabilize its growth and attest to its viability as a multi-faceted platform. 

Sources 

http://bit.ly/3VvITGu