Let us talk about a minor update for once. In lesser news, WhatsApp launches “View Once” for audio messages. In addition to its text updates, this audio message expansion should help WhatsApp build more engagement. Ironically, it should be “Listen Once,” but whatever.

As WhatsApp explains:

“We introduced View Once for photos and videos back in 2021 to add another layer of privacy to your messages. Today, we’re excited to announce you can now send a voice message that will disappear once listened to.”

1-Time Viewing

As the name implies, WhatsApp’s new “View Once’ feature allows users to record voice messages that disappear after one viewing. That makes it a handy feature when, for example, sharing secrets or sensitive information. At the same time, it provides WhatsApp with additional capacity to use its tool for a wider range of communications.

Audio options are particularly valuable in regions where people speak many languages, but cannot always read. For example, India houses hundreds of local dialects, and while many can understand them, that fluency does not always translate when reading text. That said, providing more options caters to these variances in communication, making them potentially more valuable.

“As with all your personal messages, WhatsApp protects your voice messages with end-to-end encryption by default, and View Once is just another example of our continued privacy innovation.”

As WhatsApp launches “View Once” for audio messages, users should expect higher activity over Christmas. Since WhatsApp is known for its security, adding more interactive options helps further improve the app’s overall appeal. Regardless of how much utility this adds, it is at least worth considering for your approach.

The Wrap

While it may not be a game-changing update, it is another option in WhatsApp’s toolkit with a specific application and niche value. WhatsApp might be limited on the engagement front, but it does what it does extremely well. If you are looking for a platform with a hyper–specific engagement channel, then WhatsApp is the place to go. Consider how messaging can be a major growth driver as WhatsApp launches “View Once” for audio messages.

Sources

https://bit.ly/3taH1dK