EU users, hold onto your seats because Meta has a big surprise coming your way. Nobody could have seen this coming, at least not this early, but Threads EU is set to launch next month! A report from The Wall Street Journal states that Meta plans to launch Threads for EU users next month. That will allow millions more people to access its Twitter-alternative app.
At launch, Threads was unavailable to the EU because of evolving regional privacy regulations. The EU’s strict protocols around online regulation imposed new requirements that needed assessment from Meta’s Threads team. However, it now seems that the tables have turned. Meta is confident that Threads can meet the new DSA regulations with an EU-specific proviso.
According to The Wall Street Journal:
“To comply with [EU] regulations, Meta will give EU users the choice of using Threads purely for consumption without a profile that allows them to make their own posts.”
Meta is providing a data opt-out option for users, in line with new EU rules. Meanwhile, users can also choose to create a normal Threads profile and engage like everyone else on the app. Given Threads’s popularity and quick development over the past few months, it makes sense for EU users to be excited about the expansion.
Since Threads EU is set to launch next month, various back-end code updates are pending for the app. Earlier this month, app researcher Alessandro Paluzzi found several “Threads EU Launch” tags that were dormant within the code base. Of course, Meta is keen to get Threads out to as many people as possible to capitalize on the app’s growth. Now is a good time for Meta to make this move as more people turn away from X.
Last month, Meta CEO Mark Zuckerberg said that Threads had reached 100 million users. At the same time, Elon Musk’s ongoing divisive commentary continued to push away many influential X users. And where else, other than Threads, would X castoffs go? To us, it was a well-played move on Zuck’s part.
With the holiday season fast approaching, where people are likely to spend more time on Social Media, EU users can look forward to an even more “connected” Christmas break. Meta’s biggest gift this year is that Threads EU is set to launch next month. While no official announcement has been made yet, expect one to come out soon.