As it continues to refine its tools and provide more of them to better facilitate brand safety in ad placement, Meta has launched a new set of inventory filters for Facebook and Instagram Feeds, which will provide a simple way for brands to avoid unwanted association with potentially offensive, or otherwise undesirable content.

Plop It Here

If you take a look at Meta’s official screenshots, Meta will now enable advertisers to choose a setting that relates to their desired placement safety level. As per the update, Meta expounds on 3 different inventories.

  • Expanded Inventory – The default Meta ads setting will show ads next to content that adheres to both Meta’s Community Standards and meet its monetization eligibility criteria. These requirements are meant to safeguard your ads from appearing along highly offensive or harmful content.

  • Moderate Inventory – The next restriction level excludes placement alongside content that may be considered risky, in alignment with the GARM Brand Suitability Framework. That could include content depicting a non-violent crime, partially coarse language, and mildly suggestive topics.

  • Limited Inventory – The last tier is the most restrictive placement option, which will ensure your promotions are not displayed beside any content considered high and even medium risk.

To ensure that these requirements are met, Meta will make use of a range of advanced tools and content classifiers, both in text form and visually. As Meta puts it:

“We built a multi-stage AI review system to classify content for advertisers to ensure brand suitability controls are in place. This system learns to classify content in Facebook and Instagram Feeds – not only text but also video and images – to determine if it meets our monetization policies; if it does not, the content is not eligible to have ads appear above or below it. When content is found to be eligible for ad adjacency, the models assign it to a suitability category.”

This would help ensure that Meta adheres to your chosen tier, while third-party verification will also provide additional assurance around ad placements in its apps. Fortunately, this also relates to another new addition – Meta’s also working with Zefr to build a new, AI-powered that can report the context in which ads appear on the Facebook Feed. It’s another way to help advertisers feel comfortable about their Meta ad placements, with advancing automated tools and systems increasing both security and utility.

The Wrap

With many advertisers second-guessing the ad spend they’re allotting for Twitter, given how things are currently chaotic over there while under the leadership of Elon Musk, a lot of the run-off ad dollars could instead go to Meta. That’s what makes initiatives like this particularly important in assuring these brands. These new options will be made available to all advertisers in English, with additional access coming soon. Meta will also be testing these on additional placements, including Reels, Stories, and Video Feeds, providing more content assurance.

Sources

http://bit.ly/3zmjENP