Meta has announced some new editing tools for Instagram Reels as part of a product education workshop at its Mumbai office, which is designed to help Indian creators make the most of Reels and its evolving Reels monetization options.

India has become a key growth focus for Meta, and for most other social apps, as regional connectivity evolves and mobile adoption rises among Indian customers. True enough, India now has more Instagram users than any other single region, beating out the US as the app’s top market.

Incredible India

The ban on TikTok in India has also helped essentially spearhead the growth of Meta’s apps in the region, Instagram in particular. Such is also an element within this new expansion push. To start, let’s take a look at new editing tools – coming soon to Instagram users globally, Reels creators will be able to:

  • Split single clips into two. That’s right, Meta will materialize a sword in users’ hands who want to split their clips, unfortunately also probably splitting their screens and desks in the process. Of course, we’re kidding!

  • Instagram’s also adding new Reels playback speeds controls to further customize presentation. So, YouTube functionality presented in a Meta way? That’s totally within the brackets of acceptable online feature replication.

  • The app’s also adding a new way to swap out one clip for another, without changing the timing or order of other clips or audio. This should make it way easier to chop and change elements of your clips, while also making it easier to test variations to see what works.

Regardless of opinion, these are some handy editing tools, which will provide more capacity to create standout Reels in the app. The new editing features are being rolled out to all Instagram users over the coming weeks. To add, Meta also announced that Reels Gifts will soon be rolling out to Indian Instagram users.

Reels gifts were first launched to US users in November last year, providing a simple, engaging way for viewers to send donations to Reels creators in the form of cartoonish, interactive stickers. Soon, Indian Reels creators will be able to generate revenue from the same, adding another monetization layer for creators in the app.

The Wrap

As noted Instagram has seen big growth in the Indian market, while it’s also becoming a key platform for Indian creators, following its 2020 TikTok ban. Since then, Instagram has surged to the top of the Indian download charts, with Reels becoming the primary replacement for TikTok. Given this, it does make sense for Meta to make India more of a focus, and leverage the popularity of Reels as it looks to keep pushing its usage stats. The extra editing tools will also have value for all creators worldwide.

Sources

https://bit.ly/3WgMnhG