Meta has recently added some new resources to its Professional Dashboard, which is designed to help creators maximize their Facebook performance. The Professional Dashboard is available to users who have ‘Professional Mode’ turned on or have converted to the new Pages experience. The dashboard acts as a sort of central hub for detailed audience analytics, extra engagement tools, and ad management. Now, Meta has added new guides, education analytics, and more.

Professional Insights In Action

First off, Meta has recently added a range of educational topic modules within the dashboard, allowing eligible users to conveniently improve their on-platform performance. As per Meta:

“View 20+ topics that’ll help you succeed on Facebook, such as essential Reels tips, how to avoid engagement mistakes, how to monetize content, and understanding distribution. You can also track your learning progress and earn badges as you learn new information along your creator journey.”

So, instead of referring you to its Blueprint Courses, these new modules exist within the Professional Dashboard itself, which could make it easier to learn even while on the go. On top of this, Meta also has a new collection of educational videos focusing on topics like how to create exceptional Reels, growing your audience on LIVE, how find key trends, and more, and, again, all available within the dashboard itself.

Meta’s also introducing a new Progression Tracker, which aims to gamify developing your in-app creator profile. It essentially incentivizes building an audience, which could prompt more creators to further fill out their Facebook presence through guidance and gamification. It’s a growing trend not only on Facebook, but on other platforms, too, as gaming continues to evolve and grow as an important online sector and community.

Meta also looks to add a new ‘Recommendation Status’ display, which will highlight any issues with your account that could potentially restrict your brand exposure within discovery elements. This new process aims to provide more transparency over content actions that may impact your reach. This new process aims to provide more transparency over content actions that, again, might tank your reach a bit. In turn, that will enable creators to address concerns and maximize performance.

Meta has also added reach and engagement insights, including new Reels data points. Simultaneously, it’s also expanding its Creator Support hub to more languages.

The Wrap

No doubt that these are some useful updates, and as Meta looks to expand on its relationships with creators, updates like this could play a key role in helping users build their presence and optimize their in-app performance. In particular, the educational elements will provide some valuable tips, and regardless of your confidence level, it’s still worth looking at to pick up points you might have missed.

Sources

https://bit.ly/3Wc1Gs8