It’s almost time for the big game! While not as big as the Super Bowl or FIFA World Cup, the ICC T20 World Cup is the biggest sport in one of the key countries for social media usage – India. Indian cricket fans are just as invested and supportive of cricket as Brazilians are of football. The momentous sports event kicks off this weekend, giving marketers roughly just a week to maximize their tools and strategies in order to make the most of such an important occasion.
That being said, Facebook has published a new guide that looks to aid marketers tap into the ICC T20 trends and discussions to better align offers based on deeper understanding of key usage behaviors around said event. On a side note, the guide also contains useful information pertaining to broader Facebook use in India.
Download the 29-page ‘Why The Fans Play’ guide here.
Fancy A Game?
Among the top key notes highlighted, Facebook outlines the scope of Cricket World Cup content and the focus that it places on Cricket in general. Facebook goes on to support this by also highlighting key Cricket proponents, such as a number of popular Cricket influencers, commentators, and even athletes active on its platform. Such exposure also opens up their respective networks to potential collaborations.
Part of Facebook’s recent efforts also included heightened facilitation of brand/influencer partnerships, as attested by the success of TikTok, with the development of its Brands Collab Manager Platform. Facebook goes on to outline the various options it has to improve the discovery of Cricket World Cup Content, as well as a broader overview of total Facebook use in India, which is potentially business-changing considering that the platform has such a strong presence in the second most populated (1.3B) country in the world.
With technology adoption rising rapidly in India, Facebook looks to be a bigger part of the nation’s digital infrastructure. The platform hopes to establish itself as a foundation element, therefore becoming an essential connection platform for a variety of uses. With hundreds of millions of web users, both on mobile and desktop, India has the capacity to be the most influential demographic when it comes to identifying and capitalizing on key use trends.
The Wrap
Linking all these factors together, you can somehow get the picture as to why Facebook has been so keen to underline its potential reach in respect to the Cricket World Cup. The platform also highlights that around 2 billion people make up overall Facebook video usage – an impressive number that they published back in April. This finding highlights the viability of in-stream eligible video views as key determinants of Facebook’s video ads.
As Facebook explains:
“Over 2 billion people watch Facebook In-Stream eligible videos every month and, globally, 63% of In-Stream standalone video ads views are completed.”
With the strong foundation of Facebook video performance, perhaps it would actually be beneficial for you to consider expanding your scope to include an international audience – one that is situated in the second most populated country on Earth.
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