Facebook Live managers, it’s time to celebrate! Maybe. Facebook just added the option to assign Community Managers during live-streams, which has been available for Facebook Gaming broadcasters for a while now, and was added on Instagram just in March. Now, the same capacity is being brought to Facebook Live broadcasts.
Let Us Speak To Your Manager
Facebook believes that by adding this ability to its broadcasting function, it’ll provide an additional way to manage your Facebook interactions that’s more dynamic and integrated, along with the extra ability to assign a moderator who may live overseas via the app’s built-in allocation tools.
The reasoning behind this is though you have been able to add a moderator to your Live streams since you can remember, by getting a colleague, friend, or relative to take care of the interactive elements as you present on-screen, this expanded option introduces a more systemic and measured aspect to the process, potentially improving your management options.
As per Facebook:
“Community Managers moderate using their personal profiles, can turn on a Community Moderator badge visible to other viewers, and moderate streams without direct permissions or admin access to your Page.”
This is so that the process becomes official and more transparent, which could help enhance the engagement of your streams. However, if you’re already a regular Facebook Live user, then you might want to also update your settings.
“Roles with Moderator-level Task access can no longer perform live stream moderation, and will need to be invited as Community Managers.”
Outside of this, the process provides you with more capacity to manage your broadcasts, which ought to open up more options in your process.
The Wrap
In the end, it would seem that this kind of ‘variety’ is what will serve Facebook well, at least in regard to what it aims to accomplish. Either way, more moderation is never bad, especially if you consider how much of ‘live’ content actually features at least some form of control.
Despite being slightly late to the party, Facebook’s decision to add this feature should play out well. If it does manage to improve the quality of broadcasts, then Facebook just uncovered yet another saving grace to help it win back the engagement ‘stolen’ by its rising competitors.
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