Since Twitter currently looks like it’s headed off a cliff, many have begun considering alternative options. For businessmen and women alike, the immediate place that comes to mind is none other than LinkedIn, tapping into the different rising conversations on the platform.

According to parent company Microsoft, LinkedIn has been hitting home run after home run for years – though LinkedIn doesn’t provide full performance reports anymore, it does get a bit difficult to gauge what ‘record levels’ really mean. Let’s just say they’re ‘really high’.

Recording

LinkedIn’s latest overview is interesting. LinkedIn created a new infographic that shares a range of data points regarding ad performance, usage, and specific engagement statistics. Some of its key observations are:

  • LinkedIn members viewed 22% more feed updates in 2022 YoY.

  • LinkedIn members had 25% more public conversations on LinkedIn YoY.

  • Between June 2020 and June 2022, LinkedIn members shared 25% more public content.

LinkedIn also notes that 2.7 million companies post at least weekly, while over 11 million users have turned on LinkedIn’s Creator Mode since it launched just last March. When it comes to real-time engagement, LinkedIn’s also seen a 75% increase in the number of ‘spontaneous LinkedIn Live events’.

Nevertheless, these are some pretty interesting stats and as LinkedIn continues to rise, it could become more of a priority for people looking to maintain professional engagement and discuss the latest news and happenings. You can check out the full infographic here.

The visual has all the classic LinkedIn elements that let you know it’s from none other than the world’s largest professional network. The stats themselves are better seen to be understood, but what LinkedIn is trying to say is that its channels are just as good as any, if not better, if you mean to interact with other brands and professionals.

The Wrap

One thing that LinkedIn isn’t shy about is touting its strong draw for B2B. When you’re an SMB or SME, then LinkedIn is one of the better choices for brand presence-building. Compared to Twitter, while it may move at a slower pace Social Media-wise, it more than makes up for it with a convincing array of tools, resources, and options that are worth paying for; the kicker is that most of them are free on LinkedIn. For those who were big on Twitter’s ad model, now that that has crumbled, LinkedIn has a rather strong ad game and is more than a good alternative, which is why you should consider transitioning if you haven’t already.

Sources

http://bit.ly/3QYXpWb