This update might come in very handy for LinkedIn users – you can now pin a comment within the LinkedIn post reply section, which might help highlight the best responses and spark more engagement with your updates. If you think about it, such a process is perfect for LinkedIn, given how a professional network would be the ideal place to build your own.
Linked Pins
Based on an example posted by Lindsay Gamble of Mavrck, users now have the capacity to pin a comment from the three dots menu, which will then keep that specific response at the top of the reply chain. This, as noted, could be a good way to guide related conversation or to simply acknowledge users that have engaged with your post in a thoughtful or creative way.
As various research has shown that more and more people are looking for deeper connections with brands and influencers – the more personal you are with your audience, the better resonance and engagement you’ll have. While this can be difficult during the start, it does get more manageable as your audience grows.
LinkedIn has long enabled business users to pin an update on their LinkedIn Company Page, while you can also ‘feature’ your own top posts at the top of your profile, which is functionally the same thing as pinning. The difference now is that users can now pin specific replies as well, which opens up new considerations for maximizing LinkedIn engagement and interacting with your network within the app.
Though pinning itself has never been a stellar option, there are certain cases where they can and do add to your visibility, hence potentially adding to your engagement. When it comes to pinning display elements, it can help grab audience attention while showcasing some of the most noteworthy details about your account. At the same time, as exemplified by Facebook, pinning can also help moderation efforts, where group moderators can pin group and community rules that are always visible.
The Wrap
Again, though not a major update, it’s still an update that might help boost your performance. Though whether or not these prove successful remains to be seen, at most, it might boil down to case-to-case bases, where someone’s distinct approach is what will determine effectiveness, as is often the case for most experimental features. What we can at least be confident in is that the ability to pin, regardless of the platform, will stick around for the foreseeable future.
The option to Pin comments isn’t fully available yet, but LinkedIn says that it’s rolling it out to all users, while you can unpin a comment via the three dots menu on a pinned response.
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