Looking to improve your branding effort and maximize recognition across social media networks? If you’re serious about social, you should be! This week, LinkedIn just published a new 25-page guide about effective brand-building approaches, providing a range of examples and notes to help you maximize your branding efforts.

Before we go into the usual, you can get the full guide here. It’s not as comprehensive as LinkedIn’s other guides, but that’s acceptable seeing as how the majority of the guide’s content are examples. There is also a range of notes that highlight different approaches from successful brands.

Branding Game

Again, the guide showcases various branding options and how they work to help build your business. For the introductory parts, the guide uses Spotify as a good example, touching on its effective use of offer focus and strong visual messaging and language.

There are also notes on how to implement specific strategies, such as utilizing emotional response in your content. For this item, LinkedIn uses Shopify to showcase how brands can use even simple personalized text to appeal to emotion. Clever. There are also examples of humanizing brands, maximizing connections in various ways. Dividing brand humanization into two ‘classifications’, the guide also gives examples of brands focusing on ‘Community & Causes’ and ‘Diversity & Equality’. Surprisingly, the brands that showcased these ideally were Hewlett Packard and Accenture respectively.

LinkedIn also includes more specific strategic notes, including one on the power of creativity. As per the example, creativity is the most important factor in building memories and awareness, accounting for around 47% of the total weight. On top of this is also a helpful table that shows how you can maximize appeal to various stakeholders with your messaging. It’s a simple matrix that also gives certain criteria to help you determine which stakeholder to focus on.

The Wrap

Though simple, there are certainly some good notes here, which could help improve your brand consistency and approach. The key question now comes down to what your company does and how that benefits your target audiences. Framing these in various ways will help you establish a more consistent branding approach. You can then feed through each post and update, essentially restating your brand over and over again as you further your marketing efforts.

LinkedIn’s new guide can help facilitate and prompt your thinking on these elements, and it’s worth considering how the same elements relate to your social media content, and whether or not you’re meeting these key markers for building a strategic presence.

You can download LinkedIn’s full ‘5 Key Ingredients for a Unified Brand’ pocket guide here.

Subscribe to our ‘Bottoms Up!’ Newsletter. Get the latest social media blogs about news, updates, trends, and effective social media strategies to take your business to the highest level from Tristan Ahumada and Jeff Pfitzer.

Sources

https://bit.ly/3MSMBpi