Though this might be a bit behind, we believe it still makes for a good read. LinkedIn just published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of insights, interviews, tips, and notes about various marketing-related subjects and trends.
Thinking Big – Take Two
LinkedIn’s 36-page magazine includes expert notes on various sustainable marketing practices, evolving messaging processes, and even creative tips from Disney! Given that marketing is a constantly evolving process and concept in itself, the fact that LinkedIn produced a second edition is a good sign that it’s keeping pace – a welcomed trait for any company.
What’s more interesting is that there’s also a dedicated section that looks at how marketers can mitigate the loss brought about by the loss of cookie data tracking. This section features insights from a number of notable industry leaders and professional constituents. On top of this, there’s also a section devoted to how to build an employer brand and why you should. LinkedIn also included expert interviews on customer experience, digital transformation, and B2B strategies, among other things.
It’s a digital magazine and not a report, so what’s lacking in statistics and figures is mainly replaced by direct input from professionals who have tried and produced results. In a way, that’s more helpful for small to medium-sized brands since it provides them with as close to a 1:1 example of what they can do to improve their performance. Combined with other resources, LinkedIn’s latest ‘Big Thinking’ magazine can be icing on the marketing cake, completing whatever loopholes there might still be after all the number-crunching.
If there’s one thing that LinkedIn excels at, it’s being a thought leader. LinkedIn is very effective at turning useful insights into functional publications, helping out countless businesses and solo entrepreneurs who are looking to build a presence online.
The Wrap
It’s LinkedIn, so there’s no doubt that there are some handy notes here. Hopefully, you can make use of these insights to help you formulate a more effective marketing approach for your brand, in line with the latest trends. At the same time, it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.
The most important thing to remember is that this is completely FREE. For a decent amount of insights, that’s a pretty good bargain. If nothing else, it’s a quick overview of some of the key trends that perch themselves on the minds of the top industry professionals, which will likely at least inspire your own efforts.
Download LinkedIn’s latest ‘Big Thinking’ digital magazine here.
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