As it stands, it seems that Instagram isn’t the only one who’s out to develop native post scheduling options – LinkedIn is reportedly looking to add a new process to help manage your platform presence, with a native, in-stream scheduling option currently in development over at LinkedIn HQ.
Getting Native With It
As seen in this example, posted by app researcher Nima Owji, LinkedIn’s working on a new scheduling that would be built into the post composer flow, with a new clock icon added to the bottom right of the window. It could be a handy addition – however, you can, of course, already schedule LinkedIn posts in most third-party Social Media management apps.
On a good note, native scheduling can be a little more reliable, particularly in terms of how your post will look when it goes live. Most scheduling tools now include built-in preview elements to help on this front, but integrated tools provide more definitive guidance, while simultaneously facilitating more types and tools.
Despite not being as ‘in the moment’ as platforms like Facebook, TikTok, and Twitter, advancing on their more ‘Social Media’ front is a good move for LinkedIn, which also plays more into current and future trends. This actually puts LinkedIn in a good position and helps add more relevance and versatility to it.
When asked about the scheduler test, LinkedIn gave only this statement:
“We’re working to bring native post scheduling to members and pages soon. Stay tuned for updates on future rollout plans.”
So, a generic response doesn’t really give us much to go on, but LinkedIn is indeed developing this option, which could evolve into another consideration for your overall LinkedIn marketing strategy. With the platform’s engagement continuously rising, it might just be worth paying more attention to whatever on-platform engagement opportunities are present.
The Wrap
Based on what we have to go on, for now, LinkedIn’s version of a native post scheduling option shouldn’t be too different from Instagram’s, at least in the sense that it allows you to better organize your posts, lining them up with trends and expected conversations to get as much engagement as possible. In this sense, native post scheduling seems to do wonders for exposure, playing on immediacy to gain more attention. When it does drop, it might be well worth the consideration and could potentially revamp your whole LinkedIn strategy.
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