Looking for more relevant Newsletters? You’re in luck! LinkedIn might just have what you need. LinkedIn’s looking to make finding more relevant Newsletters in your niche easier by adding a new option that’ll allow members to view what newsletters another member is subscribed to in the app.

As LinkedIn explains:

“We’ve heard from members that newsletters on LinkedIn are a great way to gather new insights and ideas on professional topics that they care about. We’ve also heard that members are looking for better ways to discover even more newsletters that would be relevant to them. To aid in this discovery, we are making newsletter subscriptions visible to others, including on profiles. Starting February 11th, 2023, you’ll be able to see which newsletters members find value in, the same way you can see your shared interests, pages and groups.”

Letter by Letter

LinkedIn newsletters are part of its Creator Mode option, with users who’ve switched it on able to create their own newsletters, which are then shared with subscribers via in-app and email notifications. LinkedIn also added the capacity for Company Pages to create their own Newsletters early last year.

Newsletter went big again in 2021, with several of the major platforms working to incorporate newsletter elements to lean into the growth of email updates as an alternative form of funding. Following a raft of publisher closures as a result of COVID, social platforms saw an opportunity to become more critical connectors within the information chain. While some have seen big success with their launch, many have also fallen away, with sites like Facebook and Twitter abandoning their newsletters in favor of other initiatives.

However, LinkedIn continues to work to help creators build more connections with its newsletter outreach. The ability to see which newsletter a user is subscribed to could help in this respect – though it could also lead to a new push on newsletters from brands, as they look to tap into another form of in-app promotion.

The Wrap

Hey, if the content is good and people subscribe to your newsletter as a result, that’s not a bad thing at all, right? Then again, you might also see more companies pushing employees to sign up for their own updates to boost, say, their outreach exposure. Overall, it seems like a relatively minor element. Perhaps it makes newsletters a bigger consideration on LinkedIn, but it really depends on how upfront the information is and how many people actually see the listings.

Sources

http://bit.ly/3j3QWgc