LinkedIn has been fervent with activity this week. To top its list of releases, LinkedIn just published a new guide for tech marketers on the platform. The guide includes a range of helpful pointers and data-driven insights that apply to various cases beyond just tech campaigns. The guide could prove highly beneficial for businesses that aim to map out a better LinkedIn approach.

LinkedIn’s Tech Manual

As a tech-based publication, the 19-page guide makes for a relatively short and easy read. Titled ‘How Technology Marketers Drive Leads on LinkedIn’, which you can check out here, provides you with a condensed outline on how tech marketers can leverage LinkedIn’s intuitive channels to promote profile growth and, as implied in the name, generate more leads from your tech-related pushes.

Taking a look at some of the highlights, LinkedIn first shares an overview of the key steps in the campaign planning process. For tech campaigns, LinkedIn lays out 5 major planning phases arranged in chronological order. It includes pre and post-campaign prep, making this section of the guide comprehensive. Presented as a checklist, it helps marketers maximize their LinkedIn campaigns by providing them with a simplified overview of key elements and considerations.

The guide then progresses to reveal more in-depth tips about each step, adding more context and clarity as to what needs to be done, as well as what materials and resources to prepare. This section identifies the various tools that can and should be used. The cluster of informative prompts appears during each step of the planning process, allowing you to stay up-to-date with your latest progress. Progressing to each step also grants you access to previous ones, ensuring that nothing is missed come your campaign activation time. There’s some very helpful advice here, so be sure to use LinkedIn’s systems to your advantage.

No tech-related resource would be complete without benchmark data, which LinkedIn happily included. The benches included data from previous tech campaigns, allowing you to have a deeper understanding of what to expect. Though it doesn’t do away with errors and potential failure points, it does help you plan for contingencies and reinforces a little added aggression, at least in certain stages of planning.

The Wrap

There will always be variability when it comes to engagement rates. What mainly changes during implementation are ratios – of whether or not your engagement numbers either greatly vary or stay within acceptable margins each time to take readings. Nevertheless, it’s interesting that LinkedIn has provided this level of insight. It gives you a better level of comparison for personal campaign performance.

It’s a valuable guide, more so if you happen to be or work with a tech marketer. Besides having a couple of interesting elements, the guide also helps develop a clearer understanding of how LinkedIn ads work, as well as pointers on how you can tap into each element to boost performance.

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Sources 

https://bit.ly/3tJMxjN