LinkedIn’s looking to help businesses further showcase their alignment with causes (advocacy, movements, etc.), with the expansion of its Company Commitment feature – a feature it originally launched back in September. LinkedIn’s Commitments element enables brands to showcase the most important values on their Company Page.
Expanding Commitment
LinkedIn says that it has been beneficial for connecting with like-minded staff and building a company brand, so it’s now expanding these Commitments listings to job ads as well. As LinkedIn explains:
“Company’s commitments – such as work-life balance, diversity, equity and inclusion (DEI), career growth and learning, social impact, and environmental sustainability – will now automatically show up in the Job Details when you post a job. We’re also introducing a new job search filter so job seekers can easily discover open roles at your organization based on these commitments.”
Companies can also share their Commitments within Feed posts, providing a range of ways to showcase this element to more LinkedIn members. Meanwhile, LinkedIn’s also adding a new way for prospective employees to register their interest in working for your organization through a new ‘I’m Interested’ button on your Company Page.
“Now, if a job seeker clicks the ‘I’m interested’ button on your LinkedIn Page, it will automatically share the job seeker’s LinkedIn Profile in a new Spotlights tab in Recruiter, making it easier to identify engaged candidates for current and future open roles.”
This, combined with your Commitments listing, will help your business connect with more aligned staff, and build a stronger recruitment pipeline for future opportunities.
The Wrap
It’s certainly an interesting initiative from LinkedIn. COVID-19 prompted a lot of people to reassess how they’re spending their time, and what’s truly important to them, which has seen elements like flexible work become more important considerations. Providing businesses with the opportunity to better showcase specific causes and elements that they support plays a role in this, supposedly helping job seekers when they’re looking for relevant employers, often leading to happier staff and better connection to the same goals.
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